Mapping Museum Soft Power: Adding Geo-visualization to the Methodological Framework
The article proposes, justifies, and tests a new methodological framework to
measure museum ‘soft power’ by employing geo-visualization as a new
method empowered by the rapid development of digital humanities. This research
not only demystifies the buzz term of ‘soft power’ that is frequently
applied in relation to contemporary museums and their international cultural
engagements but also develops an evaluation framework to assess museum capacities
to exert global impacts. Specifically, the article draws on the academic
scholarship outlining a plethora of approaches for ‘soft power’ evaluation,
including Resources, Outputs, Perceptions, and Networks evaluation models. It
argues for a new integrative approach that can comprehensively combine different
methods to construct a more advanced tool to measure museum ‘soft power’.
The article draws on preliminary results of developing a digital mapping system
to assess museum soft power. It shares findings from the pilot project, Australian
Center of the Moving Image (ACMI) on the Global Map, designed in collaboration
with the ACMI in Melbourne.
This article provides a historical background and analysis of Turkey soft power policy, its concept and tools. Turkey’s use of soft power in Eurasian countries is facilitated by its history and position at the intersection between Europe and Asia, as well as ethnic, religious and linguistic communities on its territory. Over the last two decades, complex internal and external factors have transformed its soft power policy and enhanced its influence in the countries where it has geopolitical interests, especially in Caucasus and Central Asia. The main external factor was the formation of new independent states after the collapse of the USSR in 1991. Turkey’s foreign policy approach was transformed by the rise to power of the centre-right conservative Justice and Development Party in 2002. Democratic reforms reduced the military’s influence over foreign policy, strengthened civil society and increased the active participation of actors such as business and civil society organizations in foreign policy. In addition foreign affairs minister Ahmet Davutoğlu’s new approach of “Zero Problems with Our Neighbours,” based on the doctrine of strategic depth (Stratejik Derinlik) and using political dialogue, economic interdependence and cultural harmony, reinforced Turkish soft power. Moreover, protests in the Middle East and North Africa led to a consideration of the Turkish state model as an example to be followed. Another important factor was Turkey’s participation in various international institutions.
The efficient use of soft power strategies, tools and activities in language promotion, education and scientific cooperation, business collaboration and development assistance by Turkish diplomats and experts in international relations has resulted in a positive and attractive international image of Turkey. Turkey implements its soft power policy through bilateral and multilateral cooperation. For example, it established the Cooperation Council of Turkic-Speaking States (CCTS), the Parliamentary Assembly of Turkic-Speaking Countries (TURKPA) and the Joint Administration of Turkic Culture and Art (TÜRKSOY) to increase collaboration with target countries.
Despite of the positive outcomes from soft power, Turkey needs a multidimensional strategy to promote its influence abroad that takes into account key foreign policy objectives such as negotiations with the European Union and decreasing tensions with Syria and Cyprus.
This paper attempts to ascertain the role of public diplomacy in the East Asian region and focuses on the civilization potentials of Russia and China in the region. Dialogue of civilizations, based not on conflict of cultures, values, but on movement to mutual understanding, collaboration and even to the process of harmonization of civilization, is becoming a major requirement of our time. All efforts to solve difficult international problems by “hard power” are not successfully completed – use of military force provokes a counter response. In the light of this, the role of public diplomacy and foreign-policy propaganda is increasing. Despite the fact that the world’s financial and economic crises dispelled the myth of universality of the Western liberal-economic model, USA still continues to impose her ideology – “the new rules of the world ” – on the world. Under these conditions, Russia and China are facing a challenge – consolidating their positions in the world economy and politics. Nowadays, without doubts, both Russia and China are interested in the integration approach. This study explores the possibility of working out the paradigm of political and diplomatic cooperation between the two countries.
The present world order that restricts the possibilities of individual civilizations causes reaction from East-Asian and other developing countries. China in particular, is taking the lead among developing countries, disputing regional and recently global positions. While China assumes responsibility as a regional leader, Russia has interests in her age-old region – Commonwealth of Independent States.
This paper addresses the issue of public cultural services management by the example of event organization in cultural institutions. The Night of Museums event has been held annually in St. Petersburg and attracted more than 100 000 visitors for its fifth edition in 2012. A multistage study on this event has been organized aiming at exploring the potential of the large-scale event in development of public cultural services management both from the side of audience and cultural entities. The findings of the study indicate audience development within the event, implementation of innovative solutions through application of creative methods by cultural institutions and develop recommendations for effective provision of public cultural services.
The article analyzes the phenomenon of folk museification recent Soviet past - the emergence of proactive thematic Internet resources and the "folk museum" dedicated to the nostalgic representation of Soviet everyday life of the late thaw and stagnation.
The EU as a model of soft power has a powerful attraction in the world and even a much more influential one in its near abroad. The EU has an interest in promoting its model as a contribution to good governance, democracy, economic prosperity and security, which are essential pre-requisites to and effective regional cooperation framework. It also has a major interest in continuing to preach the merits of sharing sovereignty as a necessary condition to tackling many of today's global problems such as sustainable development, poverty, the environment, transnational crime, and more recently, the economic crisis. Since its inception, the EU has also become the largest trading block and aid provider in the world which gives even more weight to its international role.
European Union is on the crossroad in its relationship with BRICS. It must not fail to make a good choice. Different scenarios of relationship are feasible. The most probable are discussed in the paper. The author shows that the competition scenario will damage interests of the European Union and its member-states. She strongly lobbies a choice for cooperation scenario, showing it benefits for the both sides and world development. At the same time she urges to overcome existing prejudices, disbelieves and lack of trust.
The article deals with the processes of building the information society and security in the CIS in accordance with modern conditions. The main objective is to review existing mechanisms for the formation of a common information space in the Eurasian region, regarded as one of the essential aspects of international integration. The theoretical significance of the work is to determine the main controls of the regional information infrastructure, improved by the development of communication features in a rapid process.The practical component consists in determining the future policies of the region under consideration in building the information society. The study authors used historical-descriptive approach and factual analysis of events having to do with drawing the contours of today's global information society in the regional refraction.
The main result is the fact that the development of information and communication technologies, and network resources leads to increased threats of destabilization of the socio-political situation in view of the emergence of multiple centers that generate the ideological and psychological background. Keeping focused information policy can not be conceived without the collective participation of States in the first place, members of the group leaders of integration - Russia, Belarus and Kazakhstan. Currently, only produced a comprehensive approach to security in the information field in the Eurasian region, but the events in the world, largely thanks to modern technology, make the search for an exit strategy with a much higher speed. The article contributes to the science of international relations, engaging in interdisciplinary thinking that is associated with a transition period in the development of society. A study of current conditions in their relation to the current socio-political patterns of the authors leads to conclusions about the need for cooperation with the network centers of power in the modern information environment, the formation of alternative models of networking, especially in innovation and scientific and technical areas of information policy, and expanding the integration of the field in this region on the information content.
This special publication for the 2012 New Delhi Summit is a collection of articles by government officials from BRICS countries, representatives of international organizations, businessmen and leading researchers.
The list of Russian contributors includes Sergei Lavrov, Foreign Minister of Russia, Maxim Medvedkov, Director of the Trade Negotiations Department of the Russian Ministry of Economic Development, Vladimir Dmitriev, Vnesheconombank Chairman, Alexander Bedritsky, advisor to the Russian President, VadimLukov, Ambassador-at-large of the Russian Foreign Affairs Ministry, and representatives of the academic community.
The publication also features articles by the President of Kazakhstan NursultanNazarbayev and internationally respected economist Jim O’Neil, who coined the term “BRIC”. In his article Jim O’Neil speculates about the future of the BRICS countries and the institution as a whole.
The publication addresses important issues of the global agenda, the priorities of BRICS and the Indian Presidency, the policies and competitive advantages of the participants, as well as BRICS institutionalization, enhancing efficiency and accountability of the forum.