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Regular version of the site

Article

The Form and Content of ‘Digital Spatiality’: Mapping Soft Power of DreamWorks Animation in Asia.

Asiascape: Digital Asia. 2019. No. 6(1). P. 58-83.
Гринчева Н. М.

The article explores a series of blockbuster exhibitions of DreamWorks Animation
developed by the Australian Centre of the Moving Image (ACMI) in collaboration with
one of the largest Hollywood producers. Curated by ACMI, this blockbuster exhibition
was designed to provide a behind-the-scenes look into collaborative processes
involved in DreamWorks animations. This exhibition travelled across the Asia-Pacific in
2015-2017 and was hosted by a number of museums, such as the ArtScience Museum
in Singapore, the Te Papa Museum in New Zealand, the Seoul Museum of Art in
South Korea, and the National Taiwan Science and Education Centre in Taiwan.
It displayed over 400 unique objects from the studio’s archive ‘of rare and never before
displayed material’, such as drawings, models, maps, photographs, posters, and other
artworks. The article explores the highly favourable reception to the DreamWorks
Animation blockbuster in different cities in Asia. It employs a geo-visualization of
Asian engagement with the blockbuster exhibit to reveal and explain local and global
mechanisms of ‘attraction’ power, generated by DreamWorks in different Asian countries.
Contributing to the special issue, this article engages with two aspects of it: the
form, cultural digital mapping; and the content, the nature of media pop culture exemplified
through the traveling blockbuster.