Hotel guest,s satisfaction: a segmentation analysis based on age and gender using topsis fuzzy methodology
Guest’s satisfaction in the hotel industry cannot be easily measured because these constructs depend on multiple intangible attributes that can be evaluated very differently by distinct market segments. In this paper, the satisfaction experienced by different market segments based on age and gender is evaluated by the use of a hybrid method built from the fuzzy logic and optimal solutions. Fuzzy set theory has become a standard technique to resolve in part the uncertain information provided by guests. The results show that age and gender affect the satisfaction experienced by the hotel guests, and that not all the attributes are equally important when satisfaction is studied. The analysis of the elasticities show that the guest satisfaction is quite inelastic with respect to the 32 attributes included in the study, but the elasticity is higher for these four attributes: (1) welcome gifts in the room; (2) furniture/decoration in restaurants and bars; (3) furniture/decoration in public areas; and (4) welcome gifts in the bathroom.
This abstract offers a method for ranking alternatives in a decison making problem. It determines importance of the criteria with help of factor analysis. Though the alternatives are evaluated by each of the criteria by a group of experts, the weights for the criteria are to be found with the help of factor analysis.
The algorithm of the method is as follows:
1. Under the constraint that the problem handles several evaluation criteria, several items to compare (alternatives) and several experts to give their evaluation.
2. Find the principal components that replace the input criteria implicitly.
3. To find the final mark for each of the alternatives the marks given by experts are multiplied with the regression coefficients, found in the step 2.
4. The final marks are represented in axes „crieria“ and „mark“ so that each alternative is described with a curve (trajectory). These curves represent the map of graded alternatives. Depending on the problem to be solved (min or max,) a record for each main criteria is to be found.
5. With help of special deviation measure procedures (Minkowski, Chebyshev e.t.s) a matrix of deviations from ideal solution is to be built.
6. The alternatives are to be rated in accordance to the deviation from the ideal trajectory.
To prove the effectiveness of the method it was applied to a problem for 5 alternatives, 3 experts and 38 evaluation criteria. The problem was also solved with the help of most popular method of Weighted Sum Model (WSM) and TOPSIS method. The problem was also being solved by finding the geometric mean for each alternative. The results for approaches were compared and the method, offered in this abstrat, proved itself as a feasible one.
The general aim of this thesis is to explore the gendered and classed nature of social work and social welfare in Russia to show how social policy can be a part of and reinforce marginalisation. The overall research question is in what ways class and gender are constructed in Russian social work practice and welfare rhetoric through Soviet legacies and contemporary challenges? In addition, which actors contribute to the constitution of social work values and how this value system affects the agency of the clients? This study focuses on contradictory ideologies that are shaped in discursive formations of social policy, social work training and practice. It is a qualitative study, containing fi ve papers looking at this issue from three different perspectives: policy and institutions, culture and discourse, actors and identity. The data collection was arranged as a purposive–iterative process. The empirical material consists of qualitative interviews with social work practitioners, administrators and clients, participant observations in social services and analysis of documents of various kinds.
The volume presents a new and unique view of welfare in Russia and Eastern European countries from an intersectional perspective of welfare, gender and agency. Since the collapse of socialism, the welfare structures of the post-socialist states have experienced large and rapid changes. The discussions on the reforming welfare models serve as the integrating theme for the volume. The authors discuss past and current developments and make comparisons in time and space between the early 1990s and late 2000s and between post-socialist and transitional countries. Welfare and political democratization are analyzed on the one hand as structures and processes and on the other hand as cultural meanings and through agency, which all are strongly gendered. Macro-level analyses and in-depth case studies by scholars from different countries and disciplines provide a wide and multilayered picture of welfare developments and gendered practices of social services, caregiving and civic activism, among others. Special attention is given to research methodologies, particularly on fieldwork and micro-level understanding of the related topics. The contributors come from social and political sciences and from both former socialist and 'Western' countries from Russia and Slovenia as well as the US, the UK, Germany and Finland.
Apart from the public sphere and the norms set by society, the private sphere plays an important role in the lives of the disabled, including the personal experience of disability at a micro level: in their families, everyday routines and romantic relationships. In this chapter, issues of family structure are considered using a narrative analysis of interviews with women who use wheelchairs. Various cultural, social, economic and political determinants effect the formation of certain types of family structure and attitudes towards family life. At the same time, they interrelate with biographical factors that reinforce or weaken the limits of freedom and private life. Using narrative analysis, I demonstrate what role family plays in constructing the identity of a person with a disability, and how family members act as coauthors of individual biographies. This can be seen in those dilemmas of family life associated with the feelings, sexuality and emotional stability at the micro-level of the life experience and identification of women with disabilities.
The paper deals with temporary employment in the Russian labour market. The main focus is the gender difference regarding determinants of temporary employment. Unlike most European countries, where women are more likely to have temporary work, in Russia men predominantly have this status, comparable to the situation in many developing countries. This paper seeks to understand why this is the case. The household survey of NOBUS (held in 2003 by State Statistical Centre with World Bank participation) is used to answer this question: the results suggest that gender differences in temporary employment do exist, and that the main factors that explain these differences are education, and marital status.
This chapter addresses the relationship between class, family and social welfare policies by analysing the construction of the identity category of ‘unfortunate families’ (neblagopoluchnye sem’i) in popular scientific discourses, governmental policy documents and discourses of social services, and by examining how those labelled as ‘unfortunate’ negotiate this identity conferred to them. The chapter shows that gender and class are closely intertwined in the production of this identity, as it is single mothers who are primarily categorised as ‘unfortunate’. In our analysis we draw on multiple sources of data. First, we analyse in-depth and focus group interviews with service providers and clients and participant observation data from a number of Russian cities. Second, we analyse various government documents and social advertisements, mass media materials, social policy and social work textbooks, and popular scientific texts published during the 1990–2010s. This chapter begins with a review of Western theoretical discussions of class in the context of family and welfare in order to see how Russia fits into these debates. Western class analysis was considered irrelevant in the Soviet Union due to the supposedly classless nature of advanced socialism, but the transition to a market economy in the 1990s and the new kind of class society it engendered have made these discussions topical in Russia. In the second section of this chapter we offer a brief description of the main principles of the Soviet and post-Soviet welfare ideologies and the policies towards families. The following sections examine how popular scientific discourses, governmental policy documents and social advertisements, and social service providers construct class with the concept of the unfortunate family. The last section preceding the conclusions analyses how mothers labelled as unfortunate negotiate this stigmatised identity.
Historical changes in the treatment of male and female speech behaviour are discussed. The phonetic research was aimed at describing gender specific features of American TV commentators' speech. A high level of prosodic means mastering was revealed, with no reference to gender.
Transcranial direct current stimulation (tDCS) is a promising tool for modulation of learning and memory, allowing to transiently change cortical excitability of specific brain regions with physiological and behavioral outcomes. A detailed exploration of factors that can moderate tDCS effects on episodic long-term memory (LTM) is of high interest due to the clinical potential for patients with traumatic or pathological memory deficits and with cognitive impairments. This commentary discusses findings by Marián et al. (2018) recently published in Cortex within a broad context of brain stimulation in memory research.
Настоящий ежегодник представляет собой десятый том «Системного мониторинга глобальных и региональных рисков», подготовленный в рамках Программы фундаментальных исследований НИУ ВШЭ). Мониторинг глобальных и региональных рисков – многоаспектное научное направление, включающее в себя комплексное исследование экономических, политических, социальных, а также культурных особенностей развития того или иного региона. На страницах Мониторинга рассматриваются вопросы методологии анализа процессов социально-политической дестабилизации в странах Афразийской макрозоны нестабильности, публикуются результаты количественного анализа, моделирования и прогнозирования процессов социально-политической дестабилизации в странах Ближнего и Среднего Востока, рассматриваются сами дестабилизационные процессы в Афразийской макрозоне нестабильности на страновом и региональном уровне в контексте глобального развития и национальных интересов России.
Мы надеемся, что данный выпуск ежегодника будет полезен как специалистам, так и широкому кругу читателей, интересующихся глобальными процессами, кризисами, прогнозами мирового развития.
We applied transcranial alternating current stimulation (tACS) to the primary motor cortex (M1) at different frequencies during an index-thumb pinch-grip observation task. To estimate changes in the corticospinal output, we used the size of motor evoked potentials (MEPs) obtained by transcranial magnetic stimulation (TMS) of M1 using an online MRI-guided simultaneous TMS-tACS approach. The results of the beta-tACS confirm a non-selective increase in corticospinal excitability in subjects at rest; an increase was observed for both of the tested hand muscles, the first dorsal interosseous (FDI) and the abductor digiti minimi (ADM). However, during action observation of the pinch-grip movement, the increase of corticospinal excitability was only observed for the prime mover FDI muscle and took place during alpha-tACS, while gamma-tACS affected both the FDI and control muscle (ADM) responses. These phenomena likely reflect the hypothesis that the mu and gamma rhythms specifically index the downstream modulation of primary sensorimotor areas by engaging mirror neuron activity. The current neuromodulation approach confirms that tACS can be used to induce neurophysiologically detectable state-dependent enhancement effects, even in complex motor-cognitive tasks