Метафорическая репрезентация концепта РОСТ в русскоязычном и англоязычном академическом экономическом дискурсе
The article presents a comparative study of the metaphorical representation of the concept GROWTH in Russian and English academic discourse in economics. Academic discourse in economics is defined as a variety of verbalized human actions, and includes written texts produced by professionals and intended for other professionals with the same or different expertise. There proves to be interdependence between conceptualization of special knowledge in discourse and metaphorization of discourse.
The present article aims to reveal the universal and divergent aspects of metaphor models of the concept GROWTH and to compare and contrast metaphor models of this concept in Russian and English academic texts on macroeconomics. To obtain a deeper insight into the cognitive mechanism of academic discourse in which professional communication may vary in the terms of professional competence, the author focuses only on the academic texts produced by professionals and intended for learners with a different expertise. Taking into account the specificity of economics as a field of knowledge and cultural differences, the author assumes that metaphor models of economic concepts reflect cultural premises of special knowledge conceptualization. The task is approached through a comprehensive analysis of conceptual metaphor models based on Metaphor Identification Procedure VU University Amsterdam (MIPVU).
Initially, the author explores metaphorical units in contexts which contain the lexeme ‘growth’ in Russian and English texts. In order to establish the contextual meaning, the author applies a practical and systematic method for identifying metaphorically used words in discourse that addresses the way that the two conceptual structures (Source Domain and Target Domain) correspond. Then, by using the method of metaphoric modeling based on taxonomic categorization, the author builds a metaphoric model. Finally, she compares the metaphorical representation of the concept GROWTH in Russian and English academic economic discourse.
Findings highlight the areas of commonality as well as divergence in the cultural terms represented in conceptual metaphors of the concept GROWTH in Russian and English academic economic discourse. The main differences in the scope of the source analysis are quantitative rather than qualitative. The most representative metaphor model in the Russian discourse is the Human Being metaphor followed by Human Activity, whereas in the English discourse this is Human Being followed by Mechanism. The most detailed metaphor model of Human Activity representing the concept GROWTH is comprised of two similar models in both discourses such as the metaphors of Behavior and Struggle. However, the concept GROWTH in the Russian discourse is also represented through the Professional Activity metaphor, whereas its representation in the English discourse is through the Power metaphor, the Game metaphor and the Theater metaphor.