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Article

Business Model Design Themes, Value Propositions and Firm Performance

Journal of Business Models. 2018. Vol. 6. No. 2. P. 54-58.
Holm A. B., Tretyak O., Migol E. V.

In this paper we present results of the study of business model design themes of 30 retailers from Russia. We find a positive relationship between the novelty-centred business models and company performance. Furthermore, the companies achieved best performance by combining elements from the efficiency and complementarity business model design themes.