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Regular version of the site

Article

Notions of “money” and “house” in the language consciousness of Russians and the Japanese

Languages in Contrast. 2019. Vol. 19. No. 1. P. 106-132.
Palkin A.

Cross-cultural research is crucially important in the modern globalized
world where different cultural notions clash and interact. Tis article sheds
light on the notions “money” and “house”, which represent attitudes to
property, in the perception of Russians and the Japanese. Te research
method is an association experiment that allows to explain the grounds for
mutual understanding or possible misunderstanding in the instances of
interethnic contacts. Analysis of association felds formed on the basis of
two Russian and one Japanese sampling shows that modern Japanese tend to
perceive money as benefcial, while modern Russians tend to perceive it as
something evil and related to governance. 21st-century Japanese respondents and 21st-century Russian respondents proved to be more work-oriented than their early 1990s Russian counterparts. Regardless of cultural
differences, both Russians and the Japanese admitted their need of money as
an indispensable element of modern life. A house is understood in both cultures as a place to live in, but 1990s Russians found it less cozy and comfortable than 21st-century Russians and the Japanese.