Использование интернета и доверие к ТВ и онлайн медиа в России.
Media affects greatly many spheres of civil society life, however, preferences of people can shift with time due to technological innovations and cultural changes. In this paper using data from all-Russian survey provided in March 2017 I shown that internet usage is strongly associated with lowering of trust to main TV channels (-9.2%) and increase in trust to online media to the same level. Therefore, main TV channels and online media could be interpreted as substitutes.
The article considers the folklore reaction to a new uniform of employees of the Russian Post on the background of the folklore portrait of the Russian Post as a whole. Jokes, anecdotes, memes and photo collages, accentuating the unreliability and low delivery of mail, serve as a background for making fun of a new uniform resembling the Gestapo
The conference materials are devoted to research of systematic fundamentals of the contemporary journalism,
The sociological culture of specialists in the field of media is a fundamental part of professional culture, as it implies the ability to competently operate with sociological information – to interpret sociological data for various media channels in the correct forms, accessible to the target audience. However, due to the low sociological competence of modern journalists, there is a discrediting of the consistency of using sociological methods in the field of the media. The author’s concept is proposed for increasing the sociological culture of specialists in the field of media.
The article analyzes the mechanisms of constructing a moral panic in the regional and federal media scene. In April 2015 a video “Bees and Winnie-the-Pooh” was uploaded in the World Wide Web, which demonstrated the scandalous performance of the pupils from one of Orenburg dance studios. The video managed not only to collect millions of hits on the Internet (including “reposts” in social networks), but also to become the subject of regional and federal mass media (news programs, entertainment and talk shows on television). Within the framework of this study the content analysis and discourse analysis of the television and Internet material (federal, regional channels and web resources) concerning this topic have been made. It has been defined that “Orenburg Bees twerk” is an example of a cross-border moral panic, which started on the separate habitat, but later due to the increased attention on the part of the federal media expanded its impact on the society. The conclusion of the “life cycle” of a moral panic – from the inception and rapid achievement of its maximum point to the subsequent extinction of the media interest in the phenomenon, and the complete disappearance out of the current “agenda” of federal and regional mass media – has been made.
The article provides a sociological basis for the social changes ambivalence as a result of the influence of moral panics on the society. It is proved, that moral panics can lead not only to destructive, but also constructive social consequences. There are number of moral panics functions. Based on the results of the study, it is concluded, that moral panics is a factor of social changes.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.