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Прецедентные феномены как средство реализации стратегии самопрезентации в интолерантном дискурсе блогов политиков
The article is devoted to the problem of the role of precedent phenomena in the modelling of a politician’s image in intolerant discourse. The precedent phenomena used in the blog of Eduard Limonov on the Livejournal platform in the period 2014 to 2017 constitute the object of research. The functional peculiarities of the precedent phenomena within the framework of self-presentation have been chosen as the subject of research. In the course of research it was observed that precedent phenomena are central in building up the image components through the dominant speech actions, self-characterising and the “me to onlookers” method. The analysis of the source spheres of precedence revealed the crucial components of the politician’s image – the roles of an intellectual and a preacher. It has been observed that the target spheres of precendence commonly coincide with the groups alien to the author. It is concluded that within the self-presentation strategy precedent phenomena are used not only in order to project an image but also as signs of orientation and integration. These are needed to create the “friend / foe” opposition vital to intolerant discourse.