Региональная политика продвижения бренда территорий: детерминанты инвестиционной привлекательности
The article studies factors influencing investment attractiveness of regions. The practical value of the work is in its empiric research which has been carried out. It allows to assess separately influence of material and non-material factors of a territory brand and to show which events carried out by regional and municipal authorities to promote territory are the most efficient to attract different groups of investors.
The research is based on open data selection in 83 regions of Russia for the period from 2010 till 2013 with the total of 332 records: region characteristics, both material and non-material attributes of territory brand, combined in independent variables by using factor analysis and the characteristics of investments attractiveness, have allowed form- ing four independent variables. Four regression models are evaluated by using two types of econometric models (with fixed and random effects).
The analysis results of the models have shown that the inflow of foreign investments is practically not influenced by the non-material brand attributes, while the most valu- able territory brand characteristic for this type of investment is the potential of labour market: the share of population with higher education, competence in English, skilled workforce. Non-material brand attributes are important to attract national investments. Among them the strongest attributes are territory promotion in mass-media, research and technological development as well as state events. The acquired results can be used by the federal, regional and municipal authorities while drawing the territory promotion strategies.
The author regards the main principles of an overall method of assessing the investment attractiveness of IT-projects and underlines the diffusion of service-oriented architecture (SOA) at the moment. Among modern works taking SOA into consideration in the framework of the methodology of assessing information systems (IS) economic efficiency, he detaches the approach based on event-driven process chain (EPC) extension.
In the era of globalization Russia as one of the dynamic development markets became attractive to foreign investors willing to get high return and ready to take high risks. The aim of this article is to examine the investment flows and changes of its volume and direction in the periods of stable economic grows and economic crises 1998 and 2008-2009 years, weather we can say that Russia is the international investment center in recent years or it suffers from great capital outflow. According to practice there are two major kinds of investments: portfolio and direct investments. The former are more speculative, the latter - more stable and lead to technology and experience spreading. Ernst & Young European Investment Monitor illustrates the tendency of turning the international investments to development markets using the criteria of the sum of investments projects with participation of foreign investor, the article examines weather it is possible to prove this fact using data of flows of portfolio and direct foreign investments in the Russian market. As that is not a secret that Russian economy is mostly dependent on oil prices, this factor is also taken into account. As a whole the author outlines short-term, medium-term and long-term signs of investment attractiveness of Russia and proves that there is much to be done to make Russia the international investment center.
The article is an analysis of basic directions forming region image in Russia during the imperial period. By example of information policy K.P. von Kaufman, the first governor-general of Turkestan, communication channels used at the second half of 19th century are examined, their effectiveness is valued.
There are a number of stereotypes regarding the investment attractiveness of Russian enterprises. Local companies often do not see any development prospects in Russia and complain at the unsatisfactory local institutional environment. However, the activity of multinational corporations (MNCs) in Russia serves as a clear evidence of its potential attractiveness as one of the BRICS markets (the so called "21st century markets"). This article discusses the activities of MNCs aimed to increase market representation in Russia, as well as the reasons for such behavior.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
The article is devoted to the study of the authoritarianism prevalent in the mass consciousness of Russians. The article describes a new approach to the consideration of the authoritarian syndrome as the effects of the cultural trauma as a result of political and socio-cultural transformation of society. The article shows the dynamics of the symptoms of the authoritarianism, which appear in the mass consciousness of Russians from 1993 to 2011. This paper proposes a package of measures aimed at reducing the level of the authoritarianism in Russian society.
This work looks at a model of spatial election competition with two candidates who can spend effort in order to increase their popularity through advertisement. It is shown that under certain condition the political programs of the candidates will be different. The work derives the comparative statics of equilibrium policy platform and campaign spending with respect the distribution of voter policy preferences and the proportionality of the electoral system. In particular, it is whown that the equilibrium does not exist if the policy preferences are distributed over too narrow an interval.
The article examines "regulatory requirements" as a subject of state control over business in Russia. The author deliberately does not use the term "the rule of law". The article states that a set of requirements for business is wider than the legislative regulation.
First, the article analyzes the regulatory nature of the requirements, especially in the technical field. The requirements are considered in relation to the rule of law. The article explores approaches to the definition of regulatory requirements in Russian legal science. The author analyzes legislation definitions for a set of requirements for business. The author concludes that regulatory requirements are not always identical to the rule of law. Regulatory requirements are a set of obligatory requirements for entrepreneurs’ economic activity. Validation failure leads to negative consequences.
Second, the article analyzes the problems of the regulatory requirements in practice. Lack of information about the requirements, their irrelevance and inconsistency are problems of the regulatory requirements in Russia.
Many requirements regulating economic activity are not compatible with the current development level of science and technology. The problems are analyzed on the basis of the Russian judicial practice and annual monitoring reports by Higher School of Economics.
Finally, the author provides an approach to the possible solution of the regulatory requirements’ problem. The author proposes to create a nationwide Internet portal about regulatory requirements. The portal should contain full information about all regulatory requirements. The author recommends extending moratorium on the use of the requirements adopted by the bodies and organizations of the former USSR government.