Determinants of Russian Football Club Brands
- Using data from the Russian Premier League, this paper estimates brand strength of a football club as the effect that club has on attendance when it is the visiting team. This objective measure of sports club brand contrasts with the subjective, survey-based measures common in the literature. The analysis then turns to the determinants of this measure of brand, tracking its evolution across seasons and relating it to the history of success of the club. The results confirm that greater success raises brand strength and that brand does not depreciate quickly over time.
Stepping into a manager's role is for students who study enterprise management, marketing, logistics, human resource management, etc. and is likely to be most useful for users at level B1 and above. Nine units are organised around the relevant topics: leadership, teamwork, frelance, customer care, marketing, branding, advertising and international business. Each unit consists of authentic reading material, vocabulary section, skills development exercises for individual and group work.
It is an integrated skills course which helps to develop language and professional skills through role plays, presentations, case studies. The activities are also aimed at buidling critical thinking skills and student autonomy.
In this paper we deal with mathematical modeling of team sport games based on cellular automata (CA). We describe some developments of CA models of football. Presumable learning and optimization problems in team modeling based on CA are discussed. Some general problems are discussed which are related to the accounting of mentality of game participants.
The article presents a study aimed at investigating the degree of compliance of individual characteristics of a brand and individual characteristics of the owner of a brand on the example of the of beauty salon market.
Student, National Research University Higher School of Economics (Nizhniy Novgorod), The article shows the reasons necessitating the evaluation of brand value, discusses the major models of such evaluation used abroad, and describes the instrument that expands the complex assessment of the brand value.
The monograph presents the studies which have been conducted by the authors over several years in the domain of the psychology of consumer behavior. The studies analyze the factors of consumer loyaltyand brand loyalty as well as the specifics of Russian consumers’ perception of Russian and foreign brands. The book provides the Russian version of a questionnaire designed for studying the strategies of consumer behavior, emphasizes the main strategies of Russian consumer behavior, and describes specific features of Russian consumer behavior in comparison with foreign consumers. The special aspects of brand perceptionin people with various strategies of consumer behavior are also described in the monograph. This monograph is designed for graduate and undergraduate studentsas well as scholars in economic psychology, psychology of consumer behavior, and psychology of marketing communications.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.