Determinants of Russian Football Club Brands
- Using data from the Russian Premier League, this paper estimates brand strength of a football club as the effect that club has on attendance when it is the visiting team. This objective measure of sports club brand contrasts with the subjective, survey-based measures common in the literature. The analysis then turns to the determinants of this measure of brand, tracking its evolution across seasons and relating it to the history of success of the club. The results confirm that greater success raises brand strength and that brand does not depreciate quickly over time.
This is the first fundamental textbook on the problems of regulation football. It introduced the concept of football law as the latest substructure of sports law and part of the legal system. The author generalized, systematized and commented the existing legal base in the field of football. The practice of application of regulations is analyzed, areas of improvement is identified. The experience of football relations regulation in foreign countries is analyzed. For students, graduate students and teachers of economics, jurisprydence and physical cultura schools and faculties, researchers, sports managers and sports agents, legal specialists, employees of sports organizations and the relevant governing bodies, athletes, coaches, referees and sports doctors, to all citizens engaged in physical culture and sports.
In this paper we deal with mathematical modeling of team sport games based on cellular automata (CA). We describe some developments of CA models of football. Presumable learning and optimization problems in team modeling based on CA are discussed. Some general problems are discussed which are related to the accounting of mentality of game participants.
The article presents a study aimed at investigating the degree of compliance of individual characteristics of a brand and individual characteristics of the owner of a brand on the example of the of beauty salon market.
Student, National Research University Higher School of Economics (Nizhniy Novgorod), The article shows the reasons necessitating the evaluation of brand value, discusses the major models of such evaluation used abroad, and describes the instrument that expands the complex assessment of the brand value.
The monograph presents the studies which have been conducted by the authors over several years in the domain of the psychology of consumer behavior. The studies analyze the factors of consumer loyaltyand brand loyalty as well as the specifics of Russian consumers’ perception of Russian and foreign brands. The book provides the Russian version of a questionnaire designed for studying the strategies of consumer behavior, emphasizes the main strategies of Russian consumer behavior, and describes specific features of Russian consumer behavior in comparison with foreign consumers. The special aspects of brand perceptionin people with various strategies of consumer behavior are also described in the monograph. This monograph is designed for graduate and undergraduate studentsas well as scholars in economic psychology, psychology of consumer behavior, and psychology of marketing communications.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.