Article
Клиентоориентированность компаний на российском рынке: декларация или реальность?
Customer orientation in the emerging markets and its specifics represent a separate field within the marketing research. The purpose of this paper is to explore the real or declared nature of customer orientation of companies operating in the Russian market as an example of the emerging economy. The paper introduces the customer oriented business process original framework, developed on the basis of existing research analyses. The objective of this research is met by conducting empirical test of existence or absence of customer oriented business processes within companies. To reveal the existence or absence of customer oriented business processes, 61 indepth interviews with representatives of the companies operating in the Russian market have been conducted. The interviews have been analyzed applying a content analysis, which allows systematic study of the semantic data received from in-depth interviews. A mixed-method approach is applied to investigate in detail the specifics of customer orientation of Russian companies. The findings indicate the declared nature of customer orientation in the Russian market as the customer orientation values are often just declared by companies, but still there is a lack of customer oriented business processes needed for its real implementation. Research limitations include the limitations of the qualitative method approach. The sample of 61 companies cannot be representative for the whole general population of Russian companies. The paper provides researchers and practitioners with the insights into customer orientation specifics existing in the Russian market. This paper sheds the light on the specifics characteristics of customer orientation in the Russian market named declared customer orientation. This notion is helpful for foreign companies entering the Russian market. The previous research has shown that the customer orientation concept is not well-studied in the context of the emerging Russian market. This analysis proves that the declared but not the real nature of customer orientation exists in the Russian market.
In this book Lee Rudolph brings together international contributors who combine psychological and mathematical perspectives to analyse how qualitative mathematics can be used to create models of social and psychological processes. Bridging the gap between the fields with an imaginative and stimulating collection of contributed chapters, the volume updates the current research on the subject, which until now has been rather limited, focussing largely on the use of statistics.
Qualitative Mathematics for the Social Sciences contains a variety of useful illustrative figures, introducing readers from the social sciences to the rich contribution that modern mathematics has made to our knowledge of logic, structures, and dynamic systems. A beguiling array of conceptual systems, topological models and fractals are discussed which transcend the application of statistics, and bring a fresh perspective to the study of social representations.
The wide selection of qualitative mathematical methodologies discussed in this volume will be hugely valuable to higher-level undergraduate and postgraduate students of psychology, sociology and mathematics. It will also be useful for researchers, academics and professionals from the social sciences who want a firmer grasp on the use of qualitative mathematics.
This two-part overview of contemporary Russian anthropology focuses in detail on the work of several scholars and situates it in the changing landscape of Russian academia. The main issue I address is debates about an academic identity of Russian anthropology as ‘historical science’. Given that in Western anthropology, history has become one of the leading modes of anthropological analysis and that the turn to history marked a radical repositioning of anthropology’s very subject, it is important to explore how such configurations of history and anthropology work in other anthropological traditions and what the reasons are for turning to history or, conversely, avoiding it, for specific national, continental and transnational anthropological schools. In this article, I explore these questions by focusing on anthropology in Russia with an aim of reassembling the relationship between anthropology and history from the point of view of the anthropology of time. I ask what temporal frameworks underscore the relationship between anthropology and history. I explore these understandings ethnographically, that is, through ethnographic interviews with Russian scholars in addition to close readings of their works.
The book is dedicated to the 100th anniversary of Russian parliamentarism. The analysis of historical experience and actual problems of development of parliamentarism in Russia, Germany and a number of other European countries is presented. The authors are leading Russian and foreign experts from a number of research centers in Russia and Europe. Materials on the analysis of the development of parliamentarism in Germany and other European countries are based on the results of the European project "Parliamentary representation in Europe: recruiting and the career of legislators in 1848-2005", implemented during the last decade.
The book is addressed to a wide range of readers - scientists, politicians, public servants, teachers and students, everyone who is interested in the history and modern experience of Russian and European parliamentarism.
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Russia’s policy towards Northeast Asia cannot be understood independently of its general Asian strategy, primarily its pivot to Asia, which has practically become an official policy after 2014. We are witnessing two contradictory tendencies in Washington and Seoul. The Trump administration seeks to assume a tougher stance on North Korea. At the same time, South Korea’s new government is likely to be more moderate towards Pyongyang. At the same time Russian experts expressed considerable hope.
A great number of economists all around the world research theories of life cycle models. PMBOK and literature on project management have lack of information about the influence of project management on the management of the whole company at different life cycle stages. During 1990-s project management instruments in Russian companies were not used almost at all, but in 2003–2007 these instruments were in high demand. What were the reasons of these changes? The answer to this question is based on information about differences between goals of companies at various life cycle stages.
The present article is focused on customer orientation (CO) in the emerging Russian market. We use existing CO measurement scales and conduct EFA and CFA data analysis procedures to get insights into CO cosntruct in Russian companies.
Building long-term customer relations plays a pivotal role in contemporary management practice. Customer relationship management process in a company involves various different actors ranging from top management to line-level employees. One of the key areas of it is related to the utilization of corporate CRM system which serves as crucial information source in providing better customer insight. This article explores directions for improving the use of CRM system through analyzing the gaps between its perception by managers and sales representatives in a multinational pharmaceutical company. The field research is based on a quantitative data from online questionnaires. The sample consists of 219 representatives based in four emerging markets. These initial findings could be useful for other pharmaceutical companies in emerging markets.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management