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Article

Управленческие практики капитализации культурного наследия в креативной экономике

Абанкина Т. В., Гнедовский В. М.

The authors carry out a comparative analysis of management practices regional development due to the capitalization of cultural resources on the example of three European cultural centres - Stratford-upon-Avon, Weimar and Yasnaya Polyana. Structure relationship of key development actors within each of the three regions were analyzed by the method of «Environmental Profile, a comparative analysis was conducted using the theory of stakeholders, as well as territorial benchmarking. The authors conclude that the tourist industry has become a key tool for the capitalization of cultural heritage in all three regions. Management practice of capitalizing on the cultural heritage should ensure the transformation of the territory into a "tourist destination", which constitutes an inseparable from the attractive cultural value with a friendly and comfortable environment. Comparative analysis of the life-cycle stages of development destinations in Stratford, Weimar and Yasnaya Polyana that helped power them to tourism flows and earnings of the creative economy. The authors show that successful modern tourist destinations implement multi-stakeholder management practices to ensure the formation of a unique comfort and accessible landscapes, both tourists and local residents.