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Эволюция методологических подходов к изучению системы политической коммуникации

PolitBook. 2017. № 3. С. 121-137.

Dependence between changes in area of political communication and subsequent change of efficiency's criteria and an entity of the political propaganda are obvious. The focus is on the general logic of political communication as a component of the political process. The cognitive map of the micro level theories of political communication, relevant for this particular research, was devised. Study of political communication generally can be divided into two big research paradigms. The first one, provided by Laswell, considers political communication as the linear and unidirectional process. The second one, introduced by Thompson as an example, defines the system of political communication as a multi-level process affecting different levels of the analysis and understanding.

Having traced evolution of the subject domains within theories of political communication, it is possible to trace patterns of the change in research approaches of these domains (the view of communication as the linear structure or multi-level process of the interaction). Moreover, having revealed changes in methodology and a technique of the study of mass communication, it turns out that in many respects these changes depended on interdisciplinary interaction and enrichment of the communication studies by new methods of analysis (from empirical methods of behaviouristic methodology to hermeneutical approach in a communication study in the constructivistic paradigm).