A semiotic interpretation of «I» is given, and conditions of existence of the I outside the boundaries of subjective reality (the possibility of «noumenal I»). We start by acknowledging the imaginary character of the I: in front of us is but a ghost, some «patterns», «compositions», «drawings», «charts» of some object X named «I» that are experience by me (who?), and some «texts» that describe the inner machinery of the former and its relations to the environment (and, among other things, to other similar ghosts of «You», «We», «They»). Further, we discover that «I», a symbolic formation within the psyche, becomes its own «object» (designatum) by mediating the currents of activity the individual generates as a physical entity. The real I is a form in which an individual exists, defined in the encounter of his/her inherent «subject less» activity with the cultural symbols (prototypes) of the I, «impressed» into the individual by culture. As a result of those encounters emerge the true subject of cognition, which constructs an image of the world (contemplative I, thinking I, receiving I, possessing I), the true subject of activity (goal-setting I, achieving I, influencing I, giving I), and the true experiencing subject (enduring I, coexisting I, transcending I).
The relationships between characteristics of the home environment and settings of personal security in adolescence are examined. We proposed that the home environment predicted of personal security, and this relationship was moderated by gender and living place. In total, 571 students of different faculties of the Moscow universities (Mage=19,8, SDage=3,2, 121 a young man, approximately half from the regions) participated in the study. Seven questionnaires were used. It was found that young Muscovites males and girls from the regions were the most susceptible to supporting features of their habitat, and the young men living in the dormitory used the possible home support at the least.
The article describes the correlation of language and speech. Language and speech are related, but they are not identical; each of them occupies its niche in human consciousness. The language system is a verbose concept, which is derived from the process of speaking and understanding. Language reveals itself in individual speech and only represents he world, and not objectively. Language functions in speech, because in language communication a speaker uses permanent samples, cliches, standards that helps to form language environment for him.
The palmy days of the corporate culture of medieval guilds were the time of the origin of the modern corporate identity. Medieval corporate aesthetic as a code of corporate culture formed a unique identity of corporate culture and played the regulatory function in the activity of medieval craftsmen. This communicative potential of the corporate identity is especially required for corporate business cultures of modern informational age.