Contemporary Methods and Systems Modeling for Systemic Marketing Research
Modern business is a complex multicomponent system, the primary elements of which are information and knowledge. The focus on supporting knowledge intensive processes is significant and on the first place there is a need to support the process of reasonable and right decision making. This paper is devoted to the issues of choice, creating, and implementation of intelligent models and systems for business analysis in the context of spatial economics paradigm. The main purpose of this research is characterization of qualitative parameters that impact on equilibrium of operation and development of spatial management systems, including marketing systems, and formation of conditions for maximizing its effectiveness. The paper contains theoretical foundations and comparative analysis of different modeling methods and systems and quantitative results obtained through the experimental model.
The use of spatial systemic paradigm in the context of market relations in Russia presupposes complex research of how the subjects of marketing space interact with each other. Spatial science, as an area of interdisciplinary scientific research, has become especially popular in the last decades. Nowadays spatial aspects are one of the very well-known objects of analysis of the different knowledge fields. This paper deals with the issues of Russian and international researches in the field of intelligent information systems applications for systemic marketing research and how it can be properly supported by contemporary information communication technologies. The class of intelligent information technologies (IIT) and systems, including neural network (NN), fuzzy logic (FL), multi-agent systems (MAS), belonging to the class of expert systems, continue to improve. Intelligent information technologies are complex, require further research and development. The main goal of this paper is consideration of the issues of soft computing and agent based modeling implementation for spatiotemporal analysis, and the main domains or areas of their applying in the context of spatial economics. The objective of this research is characterization of qualitative parameters that impact on equilibrium of operation and development of spatial marketing systems and formation of conditions for maximizing of their effectiveness. It is empirical and theoretical research in equal measure. The study is based on literature review, analysis of large volumes of information, and findings of investigations in this field. The research problem is focused on the applying of modeling for analysis of spatial marketing systems. The original contribution of the work is describing the hybrid intelligent model, which contains all three elements - optimization, simulation and fuzzy inference system. Research methodology is methods and procedures of modeling. The paper contains theoretical foundations and comparative analysis of different modeling methods and systems (including soft computing and agent based approach) and quantitative results obtained through the experimental model.
This article attempts to analyze the requirements of modern society living at the time of innovation-driven economy to education and determines the main objectives that, as the authors believe, should become the cornerstone in reforming the system of education.
This article is dedicated to the problems of management of knowledge economy development at a regional level. International experience shows us successful examples of development of the economy in specific regions and cities. However, there are cases, which reveal the absence of progress in the development of the knowledge econ-omy. The study that we have conducted shows that measurement of the contribution of the knowledge economy to a region’s key performance indicators is the key problem for regional policy makers. The above indicators in-clude gross regional product, labour productivity, the level of salaries, and unemployment. Apparently, the issue of assessment of the knowledge economy is of a fundamental nature. The goal of our study is to review basic models of knowledge economy development, to analyze their evolution and to reveal the dependency of knowledge economy development on the methods and tools of its assessment.
The conference held on the 7th of April, 2016 at St. Petersburg State University of Economics is dedicated to the 10th Anniversary of the Master Programn "Economy of Enterprise, Quality and Innovation" and reflects the decade' journey of complicated process of buiding the strong professional, cultural and personal relationship between Russian and Italian universities.
The report and communications made by participants concern the contribution of the both sides in the successful development of Russian Italian strategic collaboration that is of great important in the era of the information society and economy of knowledge. The material will be helpful for international companies and organizations in the process of launching any join project, for business consultants and experts skilled in the field of strategic cooperation development, representatives of local authorities in the external relations and foreign affairs.
At the present level of development the information and knowledge become important engines of global economic growth and key elements of national strate-gy for increasing country’s competitiveness in the international market. The article is aimed to analyze two monitoring systems of innovation capacity (ICT Development Index and Networked Readiness Index) as the indicators of development of knowledge economy and information society.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.