Управление массмедийным дискурсом как функция коммуникативного кода власти
The article considers the main trends in the contemporary media space and analyzes the coverage of Russia issues in online versions of USA Today and The New York Times. The ideas of M. McLuhan, D. McQuail, J. Van Deijck, M. Castells form the theoretical basis of the research. USA Today and The New York Times provide free access to most of their materials which are available for the computer, Iphone, and Ipad users. Video and slide-shows attract readers from all over the world. Russia became actual theme in 2014 in the US media, but it had been peripheral during the previous decade. Sochi Olympiad, Crimea unification with the RF, conflict in Ukraine, Putin, - those were the main topics of USA Today and The New York Times related to Russia. USA Today's coverage of Russian problems was more neutral and balanced compared to tough rhetoric of The New York Times. At the same time both newspapers view the country as an “alien”, but not an enemy.
The article deals with comparative analysis of family policies towards fatherhood. The author analyzes how family policy in different countries is a mens friendly. Contemporary family policies in different Western European countries include a specific set of support, addressed to father after the child birth. A leave to care for the child is an example which shows that the family policy creates different models of fatherhood. In conclusion the author argues that gender-based analysis of family policy, along with the study of the position of women with children should include fathers who have certain rights and responsibilities.