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  • Многомерная аналитическая модель эмпатического определения цены дифференцированного продукта предприятием-производителем

Article

Многомерная аналитическая модель эмпатического определения цены дифференцированного продукта предприятием-производителем

Третьякова Е. А., Толстоброва Н. А., Толстобров Д. А.

In the article has been offered the author's approach to the formation of prices on the differentiated product. This approach is based on customer perception of empathic consumer’s  assessment of product’s properties. The multidimensional analytical model allows to evaluate and shape the space of consumer expectations, space basic product’s expression of properties, space investigational product’s expression of properties. This model allows to evaluate the importance of each properties of the product to the consumer, to determine the integrated indicators characterizing the level of implementation of consumer expectations and in the base of the investigational product, reasonably form the price level on the investigational product