Российский PR: становление рынка услуг

Шилина Марина Григорьевна

Article

Российский PR: становление рынка услуг

Вестник Тверского государственного университета. Серия: Филология. 2016. № 1. С. 201-206.

Шилина М. Г.

The paper presents the results of research of Russian market of PR services. The author describes a new theoretical framework of this research of this phenomema.

Research target: Economics and Management (including Public Administration)

Priority areas: economics management

Language: Russian

Keywords: PR services market marketing function strategic function

Экономика и управление: проблемы и перспективы развития. Сборник научных статей по итогам международной научно-практической конференции г.Волгоград 15-16 ноября 2010 г.

Ч. 1. Волгоград: Волгоградское научное издательство, 2010.

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Экономическая активность населения России в 1990-е гг.

Гимпельсон В. Е. Проблемы рынка труда. WP3. Высшая школа экономики, 2002. № 01.

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2012.

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Макроэкономическое обоснование антикризисного управления организациями

Березовский Д. С. Вестник Московского государственного университета печати. 2011. № 2.

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Институт минимальной заработной платы в странах ОЭСР

Вишневская Н. Т. Проблемы рынка труда. WP3. Высшая школа экономики, 2005. № 03.

The paper examines the institute of minimum wage in developed and transition economies and in a number of the developing countries. First of all the institutional mechanism of minimum wage fixing is considered. One of the sections explores the dynamics of absolute and relative levels of minimum wage. The special attention is paid to the impact of the institute of minimum wage on the labour market. The author considers the mechanism of transmission of the minimum wage increases on the employment and unemployment dynamics. The paper also contains the result of the empirical research. The experience of many countries witnesses that large increases in minimum wage levels lead to the stagnation of the employ-ment, especially of the disadvantaged groups. The negative effect is larger for the companies with higher share of labour costs and more active use of unqualified labour, that is small businesses and agricultural enterprises. One of the main conclusions is that the minimum wage is not an effective tool of the poverty reduction as the majority of the recipients live in households of average and upper average income.

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Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.

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Хинина Н. С. Казанская наука. 2010. № 4. С. 103-109.

One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.

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Яковлев А. А. Общественные науки и современность. 2008. № 4. С. 21-37.

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