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Восприятие отечественного и зарубежного брендов одежды российскими потребителями
Институт психологии Российской академии наук. Социальная и экономическая психология. 2016. Т. 1. № 3. С. 174-202.
The differences in perception of Russian and foreign clothing brands by Russian consumers were analyzed. It was found that the image of Russian brands of clothes was estimated lower than the image of foreign brands in such parameters as "trust", "quality" and "personalization". It was shown that the domestic brands’ image is more complex and includes four factors while the image of foreign brands includes only two. The peculiarities of brand perception which are connected with gender, age and income were also found.
Antonova N., Patosha O. I., Социальная психология и общество 2018 Т. 9 № 1 С. 124-143
The article describes the results of the research of perception of the domestic and foreign clothing brands by Russian consumers with various strategies of consumer behavior. The study involved 169 people of various ages (m = 24.5 years). Methods of research: a) the method of semantic differential for the analysis of the image of the ...
Added: April 25, 2018
Antonova N., Морозова В. Д., В кн. : V Международная научная конференция «Психология индивидуальности»: сборник материалов. : М. : Литературное агентство "Университетская книга", 2015. С. 201-203.
Research is devoted to the study of the brand image of the customer. To compare images of domestic and foreign brands we used two qualitative methods: the method of association and the method of personalization. The theoretical basis of this investigation is the theory of personal identity and psychological aspects of the perception of the ...
Added: December 5, 2015
Antonova N., Kumar A., Солорева М. А., В кн. : Бизнес-психология в международной перспективе: коллективная монография. : М. : Университетская книга, 2017. С. 421-431.
В статье анализируются особенности восприятия брендов одежды российскими потребителями. ...
Added: March 5, 2017
Antonova N., Patosha O. I., М. : Издательский дом НИУ ВШЭ, 2017
The monograph presents the studies which have been conducted by the authors over several years in the domain of the psychology of consumer behavior. The studies analyze the factors of consumer loyaltyand brand loyalty as well as the specifics of Russian consumers’ perception of Russian and foreign brands. The book provides the Russian version of ...
Added: November 11, 2017
Antonova N., Солорева М. А., В кн. : V Международная научная конференция «Психология индивидуальности»: сборник материалов. : М. : Литературное агентство "Университетская книга", 2015. С. 184-186.
The article analyzes the differences in the images of Russian and foreign clothing brands in the eyes of Russian consumers. The sample consisted of 178 people. We used the technique which was elaborated by V.M.Markova to study the image of brands. The results showed that the image coefficient of Russian brands of clothes (25) is ...
Added: December 5, 2015
Antonova N., Кумар А., Психолого-экономические исследования 2015 Т. 8 № 3 С. 47-61
The article attempts to build the multifactor model of brand loyalty using the method of structural modeling. Brand image and brand satisfaction are allocated as the main factors of brand loyalty. For primary data collection we used the questionnaire, which was elaborated by authors and included three scales: the brand satisfaction scale, the brand image ...
Added: December 2, 2015
Antonova N., Морозова В. Д., Социальная психология и общество 2015 № 4 С. 123-138
The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer’s identity and his preferred brand’s personality; b) the higher the similarity between the consumer’s identity and preferred brand’s personality is, the higher is the brand ...
Added: December 4, 2015
Antonova N., В кн. : III Международная научно-практическая конференция "Экономическая психология: прошлое, настоящее, будущее". Ч. 2. Вып. 3.: Саратов : ЦПЭИ СНЦ РАН , 2016. С. 6-13.
В статье анализируются основные результаты исследования восприятия отечественных и зарубежных брендов российскими потребителями. ...
Added: November 3, 2016
Paukova A., Revista da Abordagem Gestáltica - Phenomenological Studies (Бразилия) 2014 Vol. 20 No. 1 P. 128-133
Downshifting phenomenon is regarded as a process of inner choice between two options of personal actualization: personalization and personification. Cultural and social background of such choice is described historically. Some aspects of psychological dynamics of choice are illustrated by examples of different downshifting strategies. ...
Added: September 23, 2014
Permogorskiy M. S., Журнал практического психолога 2010 № 5 С. 160-172
The article deals with the interesting and insufficiently explored problem of site appraisal in brand research. It defines such terms as “brand”, “trademark”, “goods” and “branding”. It explores the difference between traditional brand and internet-brand. We distinguish factors that improve site positions, and factors that influence the virtual brand perception. Special attention is directed on ...
Added: June 10, 2011
Etko E., Orlov A. B., Вопросы психологии 2016 № 1 С. 123-134
The paper discuss subjectness as an individual characteristic which manifest itself in personalozation and personification as two opposite processes in personal actual genesis. An empirical study was conducted to test a hypothesis on representation of those processes in speech. The study focused on sense fields "Being a personality" (personalization) and "Being oneself" (personification). It was ...
Added: April 17, 2016
Antonova N., Ученые записки ИМЭИ 2013 Т. 3 № 1 С. 35-45
The article analyzes and summarizes the results of research carried out by the author during several years, and revealing the problem of the connection between personal identity and communication to the next level - the impact on the identity of the new communication technologies. Under the new communication technologies we define all technically mediated communication ...
Added: August 29, 2013
Etko E., Психологические исследования: электронный научный журнал 2015 Т. 8 № 41 С. 8
The article presents the comparative analytic view over the discussion on personalization and personification as becoming-a-person processes. The existing status of the "personalization" and "personification" terms interpretation is considered contradictory due to the difference of ontological grounds of original personalization (V.A.Petrovskii) and personification (A.B.Orlov) concepts. It is offered and discussed an empiric way to investigate ...
Added: May 19, 2017
Rodkin P. E., Современные проблемы сервиса и туризма 2018 Т. 12 № 4 С. 25-34
The article is a critical analysis of the conceptual apparatus in the field of branding and marketing areas. The author discusses the various definitions of «brand» and «brand territory», their diversity and its causes. The aim of this work is clearing the theoretical and practical definition of the territorial brand through the redefinition and extension ...
Added: February 11, 2019
Tambovtseva O. B., Вестник Университета (Государственный университет управления) 2011 № 4 С. 100-103
Реклама воздействует на поведение потребителя за счет вербальных просодических и лексико-синтаксических манипулятивных средств, а также невербальных манипулятивных средств. Основное воздействие рекламного текста сосредоточено в слогане и особенно в ключевой фразе. В статье проводится сопоставительный анализ различных звучащих радиорекламных текстов товаров повседневного спроса с целью выявления сходства и различия в использовании манипулятивных средств, образующих ключевую фразу, ...
Added: March 5, 2013
Antonova N., Кумар А., В кн. : V Международная научная конференция «Психология индивидуальности»: сборник материалов. : М. : Литературное агентство "Университетская книга", 2015. С. 177-178.
The article describes a study of image of Russian and foreign clothing brands among Russians (N = 175) with the help of the scale of semantic differential (SD). Factor analysis showed the differences in the image of Russian and foreign brands of clothing: the domestic brand image is more complex and includes 4 factors, while ...
Added: December 5, 2015
Orlov A. B., Орлова Н. А., Мир психологии. Научно-методический журнал 2011 № 1 С. 32-44
Modern technological development can lead to change both external world of human being and its internal world, subjectivity. The question «what is a human being?» is becoming now an extremely important issue. The authors suggest a hypothetical answer on this question relying on philosophical, psychological and psychotherapeutic traditions. Such psychological configurations (and processes) of human ...
Added: December 8, 2012
Kryuchkov K., Orlov A. B., Вопросы психологии 2018 Т. 1 С. 78-89
В современной психологии имеется достаточное количество эмпирических исследований, посвященных изучению взаимосвязей между элементами «триады Роджерса» (безусловным позитивным принятием, эмпатическим пониманием и конгруэнтным самовыражением) и отдельными «чертами личности» (например, входящими в так называемую «большую пятерку личностных качеств» - экстраверсией, дружелюбием, сознательностью, эмоциональной стабильностью и открытостью опыту). Данные исследования (при всей их общепсихологической ценности) недостаточно адекватны представлениям ...
Added: December 9, 2019
Antonova N., В кн. : Бизнес. Общество. Человек: Бизнес-психология - современный ресурс развития организаций. : М. : [б.и.], 2015.
В статье представлены результаты исследования особенностей восприятия российских и зарубежных брендов российскими потребителями. ...
Added: December 5, 2015
Antonova N., Кумар А., В кн. : Пятнадцатая международная научно-практическая юбилейная конференция "Экономическая психология: современные проблемы и перспективы развития". 24-27 ноября 2015 г.: Материалы конференции. : СПб. : Изд-во ИМЦ «НВШ-СПб», 2015. С. 25-29.
The article attempts to build the multifactor model of brand loyalty using the method of structural modeling. Using the method of structural modeling, the multifactor model of brand loyalty was created. It was found that brand satisfaction mediates the communication between brand image and brand loyalty, it means that when the customer satisfaction is low, ...
Added: December 5, 2015
Миллер А., М. : Академический проект, 2018
Книга швейцарского психотерапевта Алис Миллер "Драма одаренного ребенка"- мировой бестселлер. Она посвящена исследованию природы детских психических травм, полученных в ходе воспитания. В своей книге автор поднимает важнейшую проблему: как вытесненные травматические переживания отражаются на личной жизни и социальных успехах человека и порождают психические заболевания. Показаны калечащие воздействия воспитывающих взрослых и психотерапия полученных в раннем детстве ...
Added: October 28, 2018
Александрова А. И., Loginov N., Психология. Журнал Высшей школы экономики 2020 Т. 17 № 3 С. 444-453
Когнитивные искажения, возникающие в процессе мышления и принятия решений, становятся все более обсуждаемой темой, вызывают споры и дебаты относительно психологических механизмов и теорий, лежащих в их основе. Вопросы, касающиеся рациональности принятия решений и отклонений от рациональности, возникают во многих областях жизнедеятельности и особо остро интересуют маркетологов, политиков, дизайнеров и людей, на которых лежит большая ответственность ...
Added: September 29, 2020
Butovskaya M., Chemical Senses 2018 Vol. 43 No. 7 P. 503-513
A model including individual-level predictors (gender, age, material situation, education, and preferred
social distance) provided a relatively good fit to the data, but adding country-level predictors
(Human Development Index, population density, and average temperature) did not improve model
parameters. Although there were some cross-cultural differences in social odor awareness, the
main differentiating role was played by the individual differences. ...
Added: February 12, 2019
Устинова О. Е., Карпова С. В., Kazakov S. P., Экономика и управление в машиностроении 2019 Т. 66 № 6 С. 37-43
The article discusses the features and problematic issues that arise in brand management, taking into account the research conducted on differences in the emotional connections types among consumers. The article reveals the motivation factors of various consumers segments, primarily through the regular customers motivation analysis. The authors discuss the question of how to estimate the ...
Added: July 21, 2020