Анализ макросреды функционирования пригородной пассажирской компании
This paper includes arguments to support and the description of PEST-analisys method for Regional Passenger Company (RPC) macroeconomic environment. Factors of each group and their supposed impact on RPC performance are identified and described. The evaluation of importance and volatility of each factor and the summary evaluation of all factors is realized. The results of PEST-analisys are extended in summary table. Recommendations for management are elaborated to prevent negative impact or strengthen positive influence of each factor.