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Возможности использования инструментов аналитического CRM для повышения эффективности реализации программы «Здоровая Россия»
Практический маркетинг. 2016. № 9. С. 24-30.
Dolzhenko R. A., Manin A.
The article discusses the possibility of using analytical CRM-tools to solve the problem of increasing the impact of the use of funds in the implementation of the state program "Healthy Russia", which end-users are representatives of the country's population. Based on a comparison of analytical tools used by the Ministry of Health in implementing "Healthy Russia" program and the largest companies producing tobacco products, shows the advantage of the latter, which should encourage the leaders of the state program significantly intensify work in this direction. Typical goals and objectives of using analytical CRM in practice are concretized.
Timofeyev Y., Hayes S., Jakovljević M., Cost Effectiveness and Resource Allocation 2022 Vol. 20 No. 6 Article 6
Background
Globally and in the U.S. in particular, pharmaceutical fraud account for a large number out of all crimes in healthcare, which result into severe costs to the society. The Academy of Managed Care Pharmacists (2019) estimate that pharmacy fraud is 1% of costs, therefore estimating that pharmacy fraud costs at $3.5 billion, given that pharmacy ...
Added: August 3, 2021
Tarasenko E. A., Журнал исследований социальной политики 2016 Т. 14 № 3 С. 444-451
The handbook makes an important contribution for the understanding of the main trends and directions of national health systems development in global context. It summarizes the international experience of public health management, depended on the ideological concepts, national healthcare policy priorities, patterns of financing and management, as well as level of socio-economic development ...
Added: December 8, 2016
Vaisblat B. I., Altshuler Y., Экономика, статистика и информатика. Вестник УМО 2012 Т. 1 № 2 С. 101-105
Обеспечение комплексного подхода повышения качества медицинских услуг как общественных благ воможно только при условии внедоения таких технологий, которые осуществлялись бы системно и взаимосвязано, развивая внутреннюю способность отрасли здравоохранения к самосовершенствованию через инициирование, стимулирование и внедрение инноваций. ...
Added: November 20, 2012
Mladenovic N., Springer, 2021
This book presents recent work on healthcare management and engineering using artificial intelligence and data mining techniques. Specific topics covered in the contributed chapters include predictive mining, decision support, capacity management, patient flow optimization, image compression, data clustering, and feature selection. The content will be valuable for researchers and postgraduate students in computer science, information ...
Added: September 14, 2021
Berezka S., Вестник Московского университета. Серия 6: Экономика 2016 № 5 С. 113-131
The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article ...
Added: October 18, 2019
Manin A., Vetrova T., Российский журнал менеджмента 2017 Т. 15 № 4 С. 491-510
Projects on the introduction and development of customer relationship management (CRM) remain one of the most demanded in the practice of modern enterprises. In case of their successful implementation, companies manage to significantly increase the level of loyalty of their most valuable customers, as well as improve their market position and financial performance. At the ...
Added: January 31, 2018
Tarasenko E. A., Khoreva O., Вопросы государственного и муниципального управления 2016 № 4 С. 117-142
Healthcare professionals’ workforce shortages and recruitment in rural and remote areas continues to be the challenge for all regions in Russia. The aim of the article is to evaluate "Zemsky Doctor" Federal program as well as to identify areas for improvement of current Federal, regional and municipal socio-economic programs and initiatives in order to overcome ...
Added: December 9, 2016
Lebedev A. V., Щербаков Е. А., Маркетинговые коммуникации 2020 № 1 С. 56-67
The modern consumer is overwhelmed with information. This leads to the fact that even conditionally loyal consumers do not find the time and desire to get acquainted with the offers of their favourite brand. Companies often use the outdated one-sided approach to communication with clients, using everything one or two communication channels. The authors analyze ...
Added: June 19, 2020
Kruglov M., Менеджмент качества 2016 Т. 1
Рассмотрены итоги Х российского ЛИН-форума «Сделаем Россию эффективной!» и другие ключевые события в стране за 2015 г. в сфере менеджмента качества. ...
Added: July 21, 2021
Абдрасулова С. Б., Butryumova N. N., Nazarov M. G. et al., Н. Новгород : Мининский университет, 2020
Монография является результатом исследований, проведенных авторами, с целью изучения влияния обучения предпринимательству на развитие предпринимательских экосистем. На основе подробного теоретического анализа существующих подходов к формированию предпринимательских экосистем, анализа отечественной и зарубежной практики реализации предпринимательского обучения, анализа данных о предпринимательском образовании и предпринимательских экосистем, показаны эффекты предпринимательского обучения на развитие предпринимательских экосистем. Монография адресована преподавателям высшей ...
Added: January 21, 2021
Churakova I., Корехова Е. В., Гумановский М. Г. et al., Менеджмент сегодня 2021 Т. 2 № 114 С. 90-102
The article is devoted to the problems of modern diagnostics of the financial health and success of the company using quantitative and qualitative information about the activities and features of the business model. Most of the existing diagnostic methods are designed for large, steadily developing companies that do not take into account the organizational features of ...
Added: June 9, 2021
Safonov G., Галенович А., Федоров Ю. Н., Энергия: экономика, техника, экология 2012 № 5 С. 37-39
The article discusses the potential role of Russia in global carbon markets, prospects and opportunities for national businesses in greenhouse gas emission reduction ...
Added: July 20, 2016
Oxford Abstracts, 2021
Recovering from Covid: Responsible Management and Reshaping the Economy
In 2021, the 35th Conference and 2nd BAM Conference in the Cloud, will critically engage with the socio-economic recovery from the global Covid-19 pandemic.
Consumers, producers, frontline workers, managers, businesses, public and third sector organisations all have their own roles and responsibilities in transforming our marketised society for the post-pandemic world.
We will critically explore the challenges we all face, aiming to ...
Added: June 12, 2021
Сhkalova O. V., Экономический анализ: теория и практика 2013 № 13(316) С. 13-17
Ограничение выбора земельных участков для торговых центров в городской черте требует поиска участков за городом, что связано с необходимостью проведения соответствующих исследований. В статье представлена методика и разработаны рекомендации выбора месторасположения загородных торговых центров. ...
Added: October 29, 2013
Prokofyeva T. A., Резер С. М., Sergeyev V., Логистика сегодня 2007 № 5 С. 300-310
Проведение в г. Сочи зимних Олимпийских игр 2014 г. требует осуществления глобальных реформ в сфере организации движения транспорта и перевозки грузов и пассажиров в ЮФО. В качестве одного из решений данной проблемы в статье предлагается проект по созданию мультимодального логистического центра в Сочинском транспортном узле.
Содержание статьи.
• Сочинский транспортный узел
• Графическая модель организационно-функциональной структуры ЛТС г. ...
Added: January 21, 2014
Solodovnikov V. V., Логистика и управление цепями поставок 2018 № 2 С. 15-29
This article is a continuation of the series of articles devoted to the creation of industry-specific practical methodology of supply chain planning of industrial enterprises (on the example of iron and steel complexes).
The article studies the process of tactical planning of supply chains of metallurgical companies. Based on the analysis of SCOR and GSCF processes, ...
Added: May 28, 2018
Zazdravnykh E., Kislitsyn D., Aleksandrova E., Медицина труда и промышленная экология 2021 Т. 61 № 2 С. 115-124
Lower back pain is a common clinical problem that causes disability. Members of the working professions are particularly at risk of developing this syndrome due to the physical nature of the work. At the same time, the existing systematic reviews on the risk factors for lower back pain, as a rule, do not pay enough ...
Added: March 16, 2021
Устинова О. Е., Карпова С. В., Kazakov S. P., Экономика и управление в машиностроении 2019 Т. 66 № 6 С. 37-43
The article discusses the features and problematic issues that arise in brand management, taking into account the research conducted on differences in the emotional connections types among consumers. The article reveals the motivation factors of various consumers segments, primarily through the regular customers motivation analysis. The authors discuss the question of how to estimate the ...
Added: July 21, 2020
Kuzminov I., Chulok A., Thurner T., Foresight 2017 Vol. 19 No. 3 P. 291-305
Purpose – This paper aims to describe and discuss the architecture of Russia’s Technology Foresight System (TFS). This paper introduces the reader to the integration of the TFS into the public administration system and, specifically, into the national strategic planning system.
Design/methodology/approach – To do so, the authors fall back on more than 10 years of ...
Added: June 22, 2017
Ikryannikov V., Барыкин А. Н., Научные исследования и разработки. Российский журнал управления проектами 2018 Т. 7 № 3 С. 13-21
В статье приведены результаты исследования фонда стандартов и нормативных документов, которые применялись при составлении описаний объектов государственных закупок на федеральном уровне. Исследование проводилось на основе контент-анализа 2089 закупок, осуществленных в течение 2017 г. 15 федеральными органами исполнительной власти. В составе рассмотренной закупочной документации было идентифицировано 22 052 ссылки на 2657 документов по стандартизации и иных ...
Added: November 27, 2019
Parshakov P., Shakina E., Barajas A., Economic Research-Ekonomska Istraživanja 2022 Vol. 35 No. 1 P. 122-142
This article contributes to the development of contestable market theory by investigating how competitiveness in the eSports industry influences the size of this industry, as measured by the volume of monetary prizes. We use data on each gamer's prize earnings for each tournament from 1999 to 2015 to estimate panel vector autoregression (VAR) model with ...
Added: April 22, 2021
Tishchenko O., Волков О. С., Камышева С. А., Научные исследования и разработки. Российский журнал управления проектами 2017 Т. 6 № 1 С. 37-52
The article is devoted to a problem of resistance to organizational changes. An objective of this research is to detect interdependence between personal characteristics of organizational change projects participants, psychological readiness of staff of the divisions involved in the project of organizational transformations, ways of conflict permission and efficiency of the realized projects. The results ...
Added: October 20, 2017
Lipatnikov V. S., Гребенькова Е. С., Проблемы теории и практики управления 2014 № 12 С. 89-96
In this article is conducted research of the mechanism of selection of venture innovative projects. We studied the factors, which influence a choice of business angels. The purpose of work was to receive an advanced system of estimation of projects. On the basis of the survey it is possible to say that the financing of ...
Added: December 8, 2014
Podsypanina T., Бизнес-образование 2012 № 1 (31) С. 79-84
Международная научно-практическая конференция была организована Российской Ассоциацией бизнес-образования совместно с Южно-Уральским государственным университетом и Московским университетом экономики, статистики и информатики и проходила в Челябинске 21-22 апреля 2011 г. ...
Added: September 20, 2015