Divinity Rules: Towards a Revised Typology of Multinational Corporate Parenting Styles
Based on a review of allied literatures, along with evidence from two waves of research conducted in a range of wholly owned multinational subsidiaries operating in Russia, we seek to reignite interest in corporate parenting theory. In an effort at so doing, we advance a revised and extended typology of multinational corporate parenting styles designed to capture the continuum of different approaches observable in multinational headquarter-subsidiary interactions. Invoking ancient Greek mythology, we propose a four-way classification of dominant styles. Multinational corporations pursing a Cronus parenting style emphasize exploitation and demonstrate a proclivity for continuously extracting value from their subsidiary units. In contrast, multinationals possessed of a Rhea parenting style focus on adding value to their subsidiaries. In adopting this posture, they place a strong emphasis on care and accommodation in parent-subsidiary interactions. Zeus style multinational parents encourage heroism among their offspring, something that is commonly leveraged through adding financial value to the subsidiary and extracting a range of other types of value in return. Finally, those multinational parents possessed of an Athena style place an emphasis on developing and safeguarding wisdom in their subsidiaries and display a continuous desire for a balanced exchange of value in their ongoing interactions. Arising from our revised typology of multinational corporate parenting styles and the illustrative case examples provided, we set down a number of possible lines of enquiry for future research.
This paper presents the results of a survey of executives of Russian manufacturing subsidiaries of Western multinational corporations (MNCs) regarding their relationship with parents and sister-subsidiaries. Manufacturing subsidiaries are dependent on parents to finance development projects. Accordingly, the subsidiary receives intensive support from the parent for all stages of implementation of such projects. Further, the intensity of cooperation with sister-subsidiaries strongly coincides with the intensity of support from the parent. However, a high intensity of cooperation with sister-subsidiaries was observed only for subsidiaries established before 2009. Finally, several practical implications for new entrants into the Russian manufacturing industry are presented.
Russian multinational enterprises (MNE) expanded widely in the late 1990s through the summer of 2008 at the onset of the global financial crisis of 2008. The emerging market MNEs have now become a subject of intensive study with a particular focus on the actions and behaviors of firms from Brazil, Russia, India, China, and South Africa (BRICS). This paper attempts to flesh out the reputational and corporate social responsibility (CSR) aspects of this internationalization process. The paper finds that in select cases the reputation of a Russia MNE does play a role in their activities and that these emergent firms recognize host country stakeholders as an audience for concern when conducting OFDI.
The problem of effective management of company subsidiaries has been on the forefront of strategic management research since early mid-1980s. Recently, special attention is being paid to the effect of headquarters - subsidiary conflicts on the company performance, especially in relation to the subsidiaries’ resistance, both active and passive, to following the directives of the headquarters. A large number of theoretical approaches have been used to explain the existence of intraorganizational conflicts. For example, Strutzenberger and Ambos (2013) examined a variety of ways to conceptualize a subsidiary, from an individual up to a network level. The network conceptualization, at present, is the only approach that could allow explaining the dissimilarity of the subsidiaries’ responses to headquarters’ directives, given the same or very similar distribution of financial and other resources, administrative support from the head office to subsidiaries, and levels of subsidiary integration. This is because social relationships between different actors inside the organization, the strength of ties and the size of networks, as well as other characteristics, could be the explanatory variables that researchers have been looking for in their quest to resolve varying degrees of responsiveness of subsidiaries, and – in fact – headquarters’ approaches – to working with subsidiaries. The purpose of this study is to evaluate the variety of characteristics of networks formed between actors in headquarters and subsidiaries, and their effects on a variety of performance indicators of subsidiaries, as well as subsidiary-headquarters conflicts. Data is being collected in two waves at a major Russian company with over 200,000 employees and several subsidiaries throughout the country.
During the last two decades corporate international diversification became a widely used growth strategy. However, the majority of scientific researches insist on its value-destroying pattern. Those of them which were based on accounting studies’ methodology and used current performance measures are likely to make an incomplete evaluation of corporate performance by accounting either for operating performance or financial (cost of capital) effects of internationalization. The current paper proposes a new approach for estimation of internalization-performance relationship which is based on economic profit concept. It allows to control simultaneously both operating and financial effects of internationalization on the firms’ current performance. The proposed model has been empirically tested on a sample of large companies from one of emerging economies - Russia. The results identify a non-linear U-shape relationship between a degree of internationalization and companies’ residual income (economic profit). The relationship is mainly determined by operating performance effects on economic profit while cost of capital has a modest effect. Overall for the majority of companies international diversification refers to decrease in economic profit. The results are compared against the Q-Tobin measure which incorporates expectations about future performance. A joint analysis of current performance (economic profit) and long-term performance (Q-Tobin) allows to expect the internationalization benefits to be realized in future. As an implication of the present research for corporate decision makers it may be stated that at the initial level of international diversification the internationalization decisions should be made with a high degree of caution. There should be a clear internationalization strategy based on definite mechanisms of performance improvement. The prestige and other irrational motives which may lead to the value destruction should be pruned.
The extant literature acknowledges the role of overseas subsidiaries in the growth and development of multinational companies (MNCs). Such subsidiaries are viewed as critical players in the innovation process at MNCs. This topic remains largely underresearched in the Russian context. This study aims to fill this gap by examining the dynamics of the innovation process in Russianbased subsidiaries of global MNCs. We present qualitative findings that indicate Russian subsidiaries are not only recipients of knowledge and technology developed elsewhere in the MNCs.
This report presents the recent development of manufcaturing subsidiaries of multinational corporations in Russia and indicates some promising opportunities of their development.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management