Гендерные аспекты социальной интегрированности жителей провинциальных городов в контексте развития территории (сравнительный анализ 2002 - 2014 г.г.)
The study, presented in the article is a part of the research project "Regional identity in terms of socio-economic changes (on the example of Nizhny Novgorod Region, 2002 - 2014 years)". It reveals gender aspects of participants’ subjective opinions towards problems of urban development and characterizes social and psychological potential of the studied area. The study involved "provincial" cities residents – citizens of regional centers and small towns of the Nizhny Novgorod region. The first stage was based on a sample of 516 people (year 2002, 49% women, 51% men), 2002), the second stage - on a sample 366 people (year 2014, 63% women, 37% man). Participants formulated their own vision of the majority opinion on the prospects of the city, expressed their individual views on urban development programs, stated areas where they were willing to show personal participation, which allowed to determine the changes in the indices of ego-activity, altruism and solidarity of citizens in past 12 years. Based on the results of the study it states that, presenting the position of the majority, men and women articulate gender stereotyped attitudes about city development. But formulating individual urban development priorities citizens are focused on egalitarian non-stereotypical choices. An analysis of attitudes towards the activity in the field of urban development shows that women are focused on humanitarian priorities, and they believe that society is becoming more focused on "male values". Over the 12 years studied women, while maintaining the overall activity, have become more independent, without solidarity and are not ready for altruistic behavior. Men - residents of provincial towns - stably include safety into public priorities and adopt conservative positions in the area of "male activity" and tend to share the practice of "failed masculinity". For 12 years, men have become more non-solidary and non-altruistic. We can conclude that the ecological dominance in the values and priorities of urban development, among both men and women - is what unites their mental concepts and real action in value-semantic space.