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Subject
News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

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A provincial Russian town: images for insiders and outsiders

The Russian Journal of Communication. 2016. Vol. 8. No. 1. P. 67–79.
Radina N.

This article is to analyze the image of a provincial Russian town in the communicative context – for the insiders and the outsiders. This analysis helps to manage the town’s brand and to evaluate the tourist potential of the location. The research is based on integrating qualitative and quantitative approaches. The image of the territory (which forms the brand’s basis) was reconstructed through the qualitative and quantitative content-analysis of 515 unstructured focused interviews with the citizens of minor towns. The residents of a provincial Russian town form its image predominantly through nature (rivers, forests, the opportunities for hunting and fishing, etc.). The image of the town for the insiders (focused on the nature) varies considerably from the version for the others/ the outsiders (where the town’s nature, history and culture are integrated). So the town’s branding for inner tourism may vary considerably from the brand aimed at international tourism.

Research target: Psychology Political Science, International Relations, and Public Administration
Priority areas: humanitarian
Language: English
Full text
DOI
Keywords: брендингобраз городапровинциальный городthe provincial townimage of the cityBrandingtourist attraction of the cityтуристическая привлекательность города
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