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Article

Факторы, влияющие на вовлеченность волонтеров в деятельность благотворительных организаций

Практический маркетинг. 2013. № 8(198). С. 28-33.
Шуваева Е. И.

Nowadays we can see growth of interest to charity from authority and community. An article considers factors which have influence on volunteering as type of charity activity. As an approach author suggest regarding volunteers’ behavior as co-creation marketing