О проекте энергетической стратегии России на период до 2035 года
In the present paper we describe four meanings of the verb ориентироваться: ‘orient 1’ (Штурман ориентировался на маяк), ‘orient 2.1’ (Продавцы ориентируются на внутренний рынок), ‘orient 2.2’ (Раньше люди легко ориентировались во времени по солнечным часам) and ‘orient 3’ (Магнитная стрелка компаса ориентируется на север). We identify two naïve strategies of wayfinding (the first strategy is that the subject simply makes his or her way towards a landmark or in some direction; the second is that the subject plans his or her route relying on the information received from some source) and analyze how these strategies influence metaphorical meanings of the verb ориентироваться (meanings 2.1 and 2.2). We outline the main types of orienting points and identify the connection between a type of the orienting point and a preposition на / по in the collocations ориентироваться на что-л. / по чему-л. We formulate the rules of choice between the prepositions на and по based on some certain features of the orienting points (closeness to the destination and ability to change direction).
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.