Маркетинг города: выбор стратегии развития
European Social Science Journal. 2014. Т. 2. № 10.
The author conducted a comparative analysis of different approaches to the city development of marketing strategy and chose the most effective of all the alternatives. The results show that there is a multi-step approach to creating a marketing city strategy. It was selected infrastructure marketing as the main marketing strategy of Nizhny Novgorod. We are talking about increasing the level of civilized market relations in the selected area. The main objective is the development of local infrastructure in order to improve living standards and working conditions.
Research target: Economics and Management
Priority areas: management
Маркетинговые практики: теоретические подходы к определению и понимание представителями российских компаний
, , Вестник Московского университета. Серия 6: Экономика 2014 № 6 С. 101-122
The article is devoted to the comparative analysis of theoretical approaches to the definition of marketing practices and their understanding by marketing representatives of Russian companies. The article analyzes the existing theoretical approaches to marketing practices, as well as the basic models of marketing practices. Research methodology is based on the use of qualitative methods ...
Added: October 15, 2014
, , , М. : МИЭЭ, 2015
Контрольно-измерительные материалы содержат тестовые задания, примерную тематику рефератов, вопросы к экзамену по дисциплине «Маркетинг предприятий различных видов деятельности», предназначенных для проверки знаний студентов, обучающихся по направлению подготовки 100700 «Торговое дело». ...
Added: March 26, 2015
, , et al., М. : Юрайт, 2015
This tutor and exercise book discusses the key concepts and tools of modern marketing, and is closely associated with all aspects of management in modern companies. Management policy details and the mechanisms for the use of marketing techniques to increase the capitalization of the business are reviewed as well as effective management of the product ...
Added: September 11, 2015
Iasi : [б.и.], 2011
Added: March 21, 2013
М. : Изд-во РГГУ, 2015
The book is a collection of articles prepared on the basis of reports by Russian and foreign experts at the International Conference & quot; Actual problems of management & quot;. & Nbsp; The conference was held at the Russian State University for the Humanities in March 2015 ...
Added: March 9, 2016
Внедрение внутренней рыночной ориентации в органах местной власти и самоуправления: оценка перспектив и постановка исследовательской проблемы
, Самоуправление 2020 Т. 4 № 121 С. 27-31
This paper scrutinises the advanced and renowned approach to HR management based on the paradigm of modern marketing, which has attained a recognition in academia. This approach was coined by Lings (2004) as internal market orientation. Until most recently, the paramount number of documented studies in the domain of internal market orientation have solely subjected ...
Added: November 17, 2020
, Consumer Social Responsibility eJournal 2013 Vol. 2 No. 68 P. 1-28
ABSTRACT The author deconstructs the prevailing conceptualization of public sector marketing and concludes it rests on three principles: voluntary exchange, an open system organization,and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a ...
Added: October 29, 2013
The Model of Contemporary Marketing Practices (CMP) in the Russian Market: Evidence from Empirical Research
, , The Model of Contemporary Marketing Practices (CMP) in the Russian Market: Evidence from Empirical Research / Высшая школа экономики. Series MAN "Management". 2014. No. WP BRP 21/MAN/2014.
Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing practices” (CMP) is ...
Added: October 6, 2014
Исследование уровня клиентской удовлетворенности и формирующих её факторов на примере испанских отелей
, Маркетинг и маркетинговые исследования 2015 Т. 119 № 5 С. 384-395
This paper examines the level of Russian tourists satisfaction for the hotel services located in resorts of Spain. In this study the classification of Russian tourists was completed based on the factors of satisfaction importance. The results of the study can be useful for Russian resort hotels owners and managers, to control the quality of ...
Added: September 9, 2015
, , , Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2018 Т. 17 № 1 С. 69-98
The role of e-commerce in the economic growth is constantly increasing; its development though depends on some limiting and driving factors. This paper investigates limiting and driving factors that influence e-commerce market development in Russia from the consumer perspective. To identify limiting and driving factors of the Russian e-commerce market development from the consumer perspective ...
Added: October 19, 2017
, , Проблемы теории и практики управления 2015 № 2 С. 127-132
This article discusses the concept of web 3.0 and the upcoming changes related to the use of this technology in the marketing field. The exploratory study presents the results of the research of possible development directions of crowdsourcing technologies, remote work, and management of unstructured distributed data in the open Internet. The article discusses in ...
Added: October 19, 2014
Событийный маркетинг как инструмент привлечения жителей к массовым мероприятиям: кейс Чемпионата мира по футболу — 2018 в Волгограде
, , РИСК: Ресурсы, информация, снабжение, конкуренция 2020 № 1 С. 55-58
The article analyzes such a marketing tool as event marketing, organization of mega events in particularly. A typology of mega events based on their substantive attributes is presented. The authors assess the advantages and disadvantages of organizing mega events. Despite the fact that the holding of largescale events is traditionally associated with increasing the attractiveness ...
Added: March 31, 2020
San Francisco : Springer, 2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations ...
Added: October 22, 2015
, , , Маркетинг в России и за рубежом 2016 № 2 С. 44-56
The article examines the nature and components of the customer relationship management (CRM). The preconditions of its occurrence and the typical CRM implementation aims and objectives are highlighted. The operational and analytical CRM component are delineated. The capabilities and limitations of marketing research and CRM as a source of information for making strategic management decisions ...
Added: February 19, 2016
, , et al., СПб. : Издательство Санкт-Петербургского экономического университета, 2020
Current monograph is devoted to the processes of transforming marketing activities under the infl uence of technology changes, massive business environment digitalization and its implications for consumer behavior. The focus of the monograph is made on evolution and innovations in marketing models – both in Russia and abroad, as well as transition to the focus on consumer experience, ...
Added: October 2, 2020
, Problems of Economic Transition 2011 Vol. 53 No. 11 P. 23-38
The author argues that in crisis conditions a survival strategy for firms does not consist in abandoning investment but in adopting breakthrough ideas and technologies and applying them to production. ...
Added: February 7, 2013
, Marketing Science eJOURNAL 2016 Vol. 9 No. 28 P. 1-40
The broadening marketing concept was introduced in 1969 and was initially well-received by marketing scholars. However, during the subsequent four decades, the concept has been increasingly questioned and has divided marketing scholars into two opposing camps. This paper traces the evolution of the broadening marketing proposition and critically examines the arguments put forward against the ...
Added: October 3, 2016
, Маркетинг в России и за рубежом 2014 Т. 6 № 104 С. 3-15
The article discusses the controversial concept of marketing for non-profit organizations. The existing theory of marketing for non-profit organizations developed with borrowing some concepts from the social sciences. From sociology, organizational behavior and anthropology were borrowed the concept of the organization as an open system, motivation, self-interest, bilateral voluntary exchange. Alternative concepts of organization, motivation ...
Added: December 8, 2014
М. : ФГБОУ ВПО «Государственный университет управления», 2017
Readers are presented the results of research on marketing problems and increasing the competitiveness of graduates-marketers. The directions and priorities of improving the standards and technologies of marketing teaching, the saturation of disciplines with modern marketing technologies and tools used in various industries and spheres of activity are considered. The publication is devoted to Corresponding Member ...
Added: December 16, 2017
, , Новости маркетинга 2005 № 7 С. 19-24
В данной статье сравниваются две методики, которые могут применяться специалистами в области маркетинга для оценки конкурентного окружения на рынке. ...
Added: December 9, 2012
, , Russian Journal of Management 2017 № 2
*Реализация соц. сети Facebook запрещена на территории России по основаниям осуществления экстремистской деятельности. In the study, the authors evaluated the effectiveness of Social Media Marketing as a tool for brand promotion territory from the point of view of increase brand awareness and brand appeal. As object of research had chosen the Nizhny Novgorod city. The aim ...
Added: February 6, 2017
XXI международная научно-методическая конференция заведующих кафедрами маркетинга, рекламы , связхей с общественностью и смежных специальностей
М. : Экон-Информ, 2017
Collection of reports on the problems of modern education and research in the field of advertising and PR ...
Added: June 15, 2017
, , et al., М. : Геотар-Медиа, 2014
Данный учебник опирается на содержание лучшей (по рейтингу Гильдии маркетологов России в 2007–2010 гг.) бакалаврской программы подготовки профессиональных маркетологов в Национальном исследовательском университете «Высшая школа экономики» с адаптацией к особенностям маркетинга на фармацевтическом рынке. Авторы учебника — ведущие преподаватели Департамента маркетинга Высшей школы экономики и специалисты-практики. В книге рассматриваются основные проблемы и инструменты современного маркетинга, ...
Added: March 13, 2015
XXII Международная конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью и смежныхспециальностей. Москва,12-14 апреля 2018 г.
М. : Экон-Информ, 2018
Аddresses education in the field of advertising, marketing, public relations ...
Added: April 18, 2018