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Regular version of the site

Article

Маркетинг города: выбор стратегии развития

European Social Science Journal. 2014. Т. 2. № 10.
Макарова Е. А.

The author conducted a comparative analysis of different approaches to the city development of marketing strategy and chose the most effective of all the alternatives. The results show that there is a multi-step approach to creating a marketing city strategy. It was selected infrastructure marketing as the main marketing strategy of Nizhny Novgorod. We are talking about increasing the level of civilized market relations in the selected area. The main objective is the development of local infrastructure in order to improve living standards and working conditions.