Article
Использование онлайн социальных медиа и интернет-ресурсов для определения уровня клиентской удовлетворённости в сфере гостеприимства
The article examines the issue of social media opportunities capitalization for the purpose of marketing analysis and further decision making in hospitality management. Based on the data collected by the on-line panel survey the path-model explaining the liasion between hotel choice factors, overall customer satisfaction with hotel services and willingness to recommend the particular hotel in social media by placing an on-line review was built.
The 2013 Social Media Guidebook explores the potential and the challenges of social media and the right to freedom of expression as new media develop. The autors address contemporary issues affecting journalism and media in general. For journalists, consultants, regulatory officials and undergraduate and graduate students.
In this book, the impact of modern social media on the development of management system in the hospitality and tourism industry is examined. The present research project was elaborated in two subsequent phases. During the first research phase the localization of the apparatus, methodology, study design, questionnaire and methodology for the Russian version of the research project were carried out. That was done based on the courtesy materials recently completed project by a Center for Hospitality Research Cornel the United States. The second project phase was aimed at identification of the specifics of the Russian consumers perception towards the use of social media for planning their trips.
The 2013 Social Media Guidebook explores the potential and the challenges of social media and the right to freedom of expression as new media develop. The autors address contemporary issues affecting journalism and media in general. For journalists, consultants, regulatory officials and undergraduate and graduate students.
This essay examnes the changing role of the amateur critic, the film fan who expends great effort to offer routine critiques of viewed films. It analyses 455 user generated texts from sites Afisha.ru and Kinopoisk.ru about the Russian movie Vysotskii. Thank God I’m Alive (2011). Six types of ordinary cinema reviews are described and discussed. Using a quantitative technique to analyse ordinary critical reviews, it unpacks the ways in which the roles of the amaeteur critic and professional critic are moving towards each other. The used technique is based on the allocation of topics presented in the corpus of texts, with the subsequent manual coding of these topics, and on cluster analysis (K-means method).
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management