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Regular version of the site

Article

Celebrities as a New Elite of Information Society

Social Evolution & History. 2012. Vol. 11. No. 1. P. 124-153.

Strange as it may seem, celebrity (as well as fame etc.) – despite its increasing role in modern life – is hardly included in the list of the resources, whose distribution defines the major forms of inequality. In the article, it is shown that the personal celebrity has become one of the most important and more and more desired resources in the modern world, which along with the power and wealth creates the major lines of inequality in a society. The subject of the present article is the analysis of characteristics of celebrities as a special elite stratum, which the author names ‘people of celebrity’. This elite includes the top workers of mass media; art, theatre, literature, cinema workers; representatives of show business and fashion; sportsmen, etc. The common feature of this heterogeneous public is that they exploit their popularity, converting it into huge monetary incomes, posts, connections and different benefits.