Инновационный дискурс и институциональная коммуникация: к вопросу формирования новых направлений и методологии исследований
The article presents analysis of topical communication models and development trends of the innovative discourse. The key factor for the realization of innovative strategies is the usage of Internet communication. Realization of the interaction between all the actors of the innovative process (state-business-science-audience) in the innovative information environment is secured by institutional mediators – specialists in the sphere of PR and mass media. The author suggests a conceptual scheme of institutional communication research in the inno-sphere – the innovative information sphere, which is based on the understanding of the innovative discourse as a mediation system.