Инновационный дискурс и институциональная коммуникация: к вопросу формирования новых направлений и методологии исследований
The article presents analysis of topical communication models and development trends of the innovative discourse. The key factor for the realization of innovative strategies is the usage of Internet communication. Realization of the interaction between all the actors of the innovative process (state-business-science-audience) in the innovative information environment is secured by institutional mediators – specialists in the sphere of PR and mass media. The author suggests a conceptual scheme of institutional communication research in the inno-sphere – the innovative information sphere, which is based on the understanding of the innovative discourse as a mediation system.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.