?
AI credibility and customer satisfaction: a neuroscience-based approach
Journal of Consumer Marketing. 2026. Vol. 43. No. 4. P. 445–458.
Purpose
The purpose of this study is to compare the impact of website recommendations and artificial intelligence (AI)-based, voice-enabled recommendations on customer satisfaction with the products recommended using the event-related potential (ERP) of electroencephalograms.
Design/methodology/approach
By applying source credibility theory and using experimental designs within subject factors, the study analysed the impact of AI and website recommendations based on the “search” and “experience” product types.
Findings
The behavioural results confirmed the significant effects of both AI and website recommendations on customer satisfaction with the products recommended. The ERP results showed that for a “search” product, users demonstrated a higher emotional response (represented by the P3 amplitude) to voice-enabled AI-recommended products and a higher attentional response (represented by the P1 amplitude) to products recommended by a website. However, the influence of the “experience” product type was ineffective.
Originality/value
The results contribute to the AI credibility literature by highlighting the effectiveness of AI-powered voice assistant recommendations on customer satisfaction.
Grishutina M. M., Kostenko V., Lebedeva A., Вопросы психологии 2025 Т. 71 № 4 С. 127–135
В русскоязычной психологической литературе конструкт «агентность» встречается редко и обычно отождествляется с понятием «субъектность». В англоязычном дискурсе при рассмотрении агентности изучают два аспекта: ее ощущение и оценку. Дифференциальный опросник переживания агентности (Sense of Agency Scale) А. Тапал и коллег – ДОПА – направлен на измерение общего ощущаемого контроля над собственными произвольными действиями. Целью текущего исследования ...
Added: October 5, 2026
Ивашкевич Б. И., Dvoinin A., Kostenko V. et al., Психологический журнал 2026 Т. 47 № 3 С. 113–126
Целью исследования стала адаптация Опросника репрезентаций Бога (The Questionnaire of God Representations-17, QGR-17) на урссксязычный выборке. Опросник направлен на количественную оценку ментальных представлений и эмоциональных установок в отношении Бога. Общая выборка исследования включила 222 респондента в возрасте от 18 до 54 лет (M = 25.4, SD = 7.71), из которых 72.5% составили женщины, 43% идентифицировали ...
Added: October 5, 2026
Lyu M., Omopekunola M., Wang F., / Series 2026.aimecon-wip.55 "Proceedings of the Artificial Intelligence in Measurement and Education Conference (AIME-Con)". 2026.
Large language models (LLMs) have been proposed as a substitute for field trials in itemdifficulty estimation, but evidence about where they succeed is usually drawn from a single test form. We compare LLM difficulty predictions across three task types that make different language demands, grammar cloze, semantic cloze and reading comprehension, on two operational Grade ...
Added: October 5, 2026
Martín-Luengo B., Zinchenko O., Dolgoarshinnaia A., Human Brain Mapping 2026 Vol. 47 No. 11 P. 1–11
Being able to remember the origin of a particular memory is for times even more important than the memory itself. Yet, although memory for the information and memory for the source are intrinsically connected, the particular neural underpinnings for the source‐memory monitoring remains unclear. We run an fMRI meta‐analysis to help to clarify the brain ...
Added: October 5, 2026
Antonova N., Федулова Е. В., Психологические исследования 2026 Т 19 No. 107 2026 Т. том 19 № № 107 С. 1–14
The aim of this article is to analyze the theoretical and methodological foundations of cognitive-behavioral coaching and to identify prospects for its further development and research. The article examines the historical prerequisites for the emergence of cognitive-behavioral coaching as a helping practice. The distinctions between cognitive-behavioral coaching (CBC) and cognitive-behavioral therapy (CBT) are analyzed. The ...
Added: October 4, 2026
Nikiforova K., Kulikova S., Platonova T. et al., Journal of Modern Foreign Psychology 2026 Vol. 15 No. 3 P. 98–113
The increasing prevalence of technology in daily life has led to a rising demand for IT specialists. In response, educational curricula have been adapted to incorporate coding lessons as early as primary school. However, the cognitive processes underlying computational thinking (CT) — the ability to apply a systematic problem-solving approach akin to computer logic — ...
Added: October 4, 2026
Monahhova E., Gorodnicheva Y., Morozova A. et al., Psychology. Journal of the Higher School of Economics 2026 Vol. 23 No. 3 P. 512–527
The rapid proliferation of misinformation in digital environments poses a serious threat to public health, political institutions, and public discourse. Behavioral research has accumulated substantial evidence on why people believe and share false information, yet individual studies address cognitive biases, social factors, or emotional processes largely in isolation. Additionally, the influential integrative frameworks that do ...
Added: October 3, 2026
Polarization of opinions in the group: a modeling algorithm considering the dynamics of social bonds
Chebotarev V., Andreyuk D., Elizarova Anastasiya et al., Procedia Computer Science 2022 Vol. 213 No. C P. 596–601
The dynamics of opinion in a group are of interest for a number of practical purposes. In particular, consensus helps and polarization of opinions hinders cohesive teamwork. Existing approaches for modeling opinion dynamics mostly do not take into account the dynamism of social relations in a group. This paper proposes an algorithm and a program ...
Added: October 2, 2026
Ragimova A., Imanaeva M., Nieto Doval C. M. et al., Frontiers in Human Neuroscience 2026 Vol. 20 P. 1–15
Background: Motor resonance reflects the activation of the motor system during the observation of others’ actions and is considered a physiological marker of the human mirror neuron system (MNS). This study investigated whether the excitatory and inhibitory balance in the primary motor cortex, driven by glutamatergic and GABAergic mechanisms, is linked to the strength of ...
Added: October 2, 2026
Nisskaya A., Беляевская Е. С., Современная зарубежная психология 2026 Т. 3 № 15 С. 89–97
Context. The preschool period is a critical stage for the development of prosocial behavior. Children begin to understand the feelings of others, and the foundations of empathy and mutual assistance are formed. Situation-specific expressions of care can develop into more stable forms when children are embedded in a system of social relationships. However, the specific characteristics ...
Added: October 2, 2026
Pavlova A., Тихомирова Т. Н., Исматуллина В. et al., Вестник Санкт-Петербургского университета. Психология 2025 Т. 15 № 4 С. 610–632
Представлены результаты анализа психометрических свойств русскоязычной версии Шкалы личностной тревожности (STAI-T) на масштабной выборке студентов вузов Российской Федерации. Личностная тревожность отражает предрасположенность к чрезмерному проявлению тревоги в отношении широкого круга событий, восприятие их как потенциально опасных, что приводит к трудностям адаптационного характера, в том числе на этапе перехода в систему высшего образования. Уровень проявления тревожности ...
Added: October 2, 2026
Lubashevsky I., Lubashevskiy V., Physica D: Nonlinear Phenomena 2026 Vol. 498 Article 135441
We develop a novel cloud-function formalism describing the dynamical relationship between sensory-information processing in large-scale brain networks (supraliminal processing) and the content of the mental representation of an observed object. The formalism combines elements of neural field theory for large-scale neural activity with the spatial characteristics of perceived objects and their embedding in the environment ...
Added: October 2, 2026
Kotov A. A., Матушкина В., Котова Т. Н., Современная зарубежная психология 2026 Т. 15 № 2 С. 111–119
Контекст и актуальность. В обзоре рассматривается эффект выученного невнимания (трудности в обраще-нии внимания на информацию, которая ранее была нерелевантной) на примере категориального науче-ния. Цель теоретического обзора: сформулировать основные этапы изучения данного эффекта, обозначитьключевые работы, объясняющие факторы, влияющие на данный эффект (фактор задачи и семантическойнагруженности). Результаты. Приводятся доказательства того, что эффект рассматривается в настоящеевремя в разных ...
Added: October 1, 2026
Kotov A. A., Зайцева Е. С., Новые психологические исследования 2026 № 3 С. 35–54
Эффект категориальной различимости выражается во влиянии окружения целевого объекта при его запоминании: эффективность запоминания целевого объекта выше в условии его окружения объектами из той же суперординатной категории, к которой он относится, чем объектами из другой суперординатной категории.
Целью исследования было изучение эффекта категориальной различимости в условиях различной загрузки рабочей памяти – вербальной и визуальной.
Категориальная репрезентация играет ...
Added: October 1, 2026
Латыпов А. Ф., Психология и право 2026 Т. 16(3) № 3 С. 259–272
Abstract Context and relevance. The simultaneous presence of three to five age cohorts within a single organizational space makes intergenerational tension in contemporary organizations increasingly systemic, raising the need for a theoretical understanding of the nature and mechanisms of intergenerational conflicts. Objective. The article aims to provide a theoretical analysis of the phenomenon of intergenerational ...
Added: September 30, 2026
Dvoinin A., Развитие личности 2025 № Спецвыпуск С. 17–20
The article outlines A.M. Dvoinin’s personal reminiscences of his teacher, the prominent psychologist Valeria Sergeevna Mukhina ...
Added: September 30, 2026
Dvoinina V. K., Dvoinin A., Natural Systems of Mind 2026 Vol. 6 No. 3 P. 18–38
Background and research problem. The prevalence of epistemically unwarranted beliefs makes it critically important to study human cognitive capacities to resist indoctrination by pseudoscientific, conspiracist, and paranormal doctrines. The research problem addressed the question of whether cognitive abilities and rationality protect against susceptibility to epistemically unwarranted beliefs. Objective. To present a theoretical analysis of contemporary ...
Added: September 30, 2026
Сапожникова М. А., Новые психологические исследования 2026 № 3 С. 115–134
Russian psychology lacks validated instruments for the comprehensive assessment of commitment in romantic relationships. Existing measures primarily focus on relationship satisfaction while overlooking key determinants of relationship stability, such as accumulated investments and the perceived quality of alternatives, as conceptualized in Caryl Rusbult’s Investment Model.
The objective was to adapt and psychometrically validate the Russian-language version of the ...
Added: September 29, 2026
Akhmedjanova D., М.: Издательский дом НИУ ВШЭ, 2026.
Восемнадцатый выпуск серии учебно-методических пособий «Подготовка профессионалов для нового образования» посвящен преподаванию курса по метакогнитивной регуляции обучения на магистерской программе «Педагогическое образование» Института образования НИУ ВШЭ. Пособие систематизирует современные знания о природе, диагностике и развитии саморегуляции в образовании и призвано восполнить дефицит качественных русскоязычных публикаций, интегрирующих достижения отечественной научной школы и передовые международные исследования. Пособие ...
Added: September 29, 2026
Shtyrov Y., Filippova M., Blagoveshchensky E. et al., Frontiers in Psychology 2021 Vol. 12 Article 571673
Existing behavioral, neuropsychological and functional neuroimaging data suggest that at least two major cognitive strategies are used for new word learning: fast mapping (FM) via context-dependent inference and explicit encoding (EE) via direct instruction. However, these distinctions remain debated at both behavioral and neurophysiological levels, not least due to confounds related to diverging experimental settings. Furthermore, the neural dynamics ...
Added: March 26, 2025
M. Haddadi, V. A. Rebiazina, Vestnik of Saint Petersburg University. Management 2023 Vol. 22 No. 1 P. 3–22
This paper aims to analyze online customers’ reviews and gain insight into customer satisfaction factors drawn from a big user-generated content of US online retailers. This user-generated content has become more insightful, especially in the COVID-19 era as the result of a rapid increase in online shopping. This study uses a big textual data of ...
Added: April 7, 2023
Elizaveta Fainshtein, Serova E., , in: Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines.: IGI Global, 2022. Ch. 57 P. 1101–1118.
This chapter discusses the sentiment classification of text messages containing customer reviews of an
online restaurant service system using machine-learning methods, in particular text mining and multivariate
text sentiment analysis. The study determines the structure of value proposition factors based
on online restaurant reviews on TripAdvisor, collecting information on consumer preferences and the
restaurant services in St. Petersburg (Russia) ...
Added: August 3, 2022
Артёмова Е. В., Dvoryashina M. M., Управленец 2019 Т. 10 № 6 С. 42–53
The emergence of e-learning transforms behavioural patterns of all participants in the education market. It is necessary to try alternative approaches and marketing tools to design effective online courses and ensure their integration to the educational process. The article analyses the opportunities and constraints on using the key marketing concept of customer satisfaction in terms of e-learning. In ...
Added: February 25, 2020
Oyner O. K., Lipsits I. V., Panteleeva E. et al., М.: ИНФРА-М, 2020.
Customer centricity is one of the most discussed marketing concepts nowadays. The monograph focuses on a wide range of issues: from cultural and consumer trends, evolution of the concept of customer orientation to methods of assessment of customer centricity, customer retention technologies, and role of personnel in building a customer-cenric company.
The monograph is intended for ...
Added: October 30, 2019