Концептуализация принципов управления творческим проектом: арт-менеджмент
Classical theories of management developed in the context of industrial afbrication. Restriction of their use is that the final product and the process activities should subject to standardize. We explore the process of the purposeful creative work management in the conditions of realization of commercial projects. As an example we take the management of creative projects in gaining popularity sphere of art management, art-project is considered as a product of creative activity.