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Regular version of the site

Article

Transforming industry landscape in response to the transition of the economy - the case of the Russian bakery industry

Trziste. 2014. Vol. 26. No. 1. P. 23-44.
Rebiazina V. A., Smirnova Maria, Moreva I.

Many emerging markets have undergone or are still undergoing substantial transition processes. The aim of this paper is to provide a deeper understanding and a longitudinal perspective on how transition process and institutional changes in the economy are reflected in the evolution of an industry on example of Russian bakery industry. The changes at the industry level have been driven not only by the economic transition, but also by strategic choices of the market players. These choices are linked to the intensity and nature of the intra-industry rivalry and finding new balance of cooperation and competition in the industry. The study aims to contribute to the literature by providing a rich contextual understanding of the industry evolution over the transition period. We apply classic industry analysis to investigate key driving forces of the competition. On another hand, we focus on how industry players select the governance mechanism, replacing previously existing centrally planned system. The findings of the study demonstrate persistent heterogeneity within selected industry, resulting in substantial differences in the nature and the process of industry evolution.