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  • Сравнение стратегий интернационализации торговых розничных сетей "Ашан" и "Казино Групп": общее и особенное

Article

Сравнение стратегий интернационализации торговых розничных сетей "Ашан" и "Казино Групп": общее и особенное

Кратко И. Г., Сапоженкова Т. О.

In this article the internationalization strategies of Auchan and Casino Group retail chains are analyzed. Based on review of theoretical aspects of internationalization process the reasons and key milestones of the retailers’ internationalization are emphasized. The main peculiarities of the international expansion are identified and the key advantages as well as risks of the applied strategies are highlighted.