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Design of the optimal company development strategy using multi-agent modeling
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The study is aimed at determining the optimal strategy for the development of the company in terms of increasing the number of loyal customers using multi-agent modeling methods. The constructed model takes into account not only the main characteristics of the company's customers, but also a set of market tools available to the company at various stages of its existence to attract customers. The multi-agent model developed using the platform NetLogo can also be applied in other domains characterized by a high concentration of analogous (competing) entities (agents, goods, companies).