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Concept-based Recommendations for Internet Advertisement

P. 157-166.

The problem of detecting terms that can be interesting to the advertiser is considered. If a company has already bought some advertising terms which describe certain services, it is reasonable to find out the terms bought by competing companies. A part of them can be recommended as future advertising terms to the company. The goal of this work is to propose better interpretable recommendations based on FCA and association rules.

В книге

Concept-based Recommendations for Internet Advertisement
Под науч. редакцией: R. Belohlavek, S. Kuznetsov. Olomouc: Palacky University, 2008.