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Книга

Listening to consumers of emerging markets. Proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board January 9–11, 2014

New Delhi: IIM LUCKNOW Noida Campus, 2014.
Под общей редакцией: A. K. JAIN, S. DASH, S. K. NAIR, J. ALI, A. GOYAL, D. DASGUPTA, M. MAITY.

The capacity for transformation and advancement of the world economy itself by a group of countries belonging to the emerging economies has been a topic of intense discussion in world forums. Even as news of the losing shimmer of the emerging economies is being spilled to the world, this is where 80% of the world consumers reside, and, therefore, too important to divert attention from. The theme of the 2014 Annual Conference of the Emerging Marketing Conference Board hosted by Centre for Marketing in Emerging Economies of IIM Lucknow, supported by the Academy of Indian Marketing – Listening to Consumers of Emerging Markets is an eminent testimony to this important fact. 

JAGDISH N SHETH, PHD

Emory University Founder, Academy of Indian Marketing 

 

 

Главы книги
Listening to consumers of emerging markets. Proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board January 9–11, 2014