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Статья

Социальные медиа: реальные и потенциальные источники угроз экономической безопасности предприятия

Красильникова Г. В., Крюкова Е. М., Кулакова Т. В.

Distribution of Internet technology facilitates the globalization of the economy. Modern business environment is forcing companies to take into account the increasing interest in ecosystems to social networking services. The use of suppliers and customers of social services creates additional opportunities for stimulating innovation, generating revenues and improving customer satisfaction, increase brand awareness, recruitment and retention. However, it leads to commercial, informational and legal risks. The article examines the impact of social media on the informational and commercial security companies.