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Managing Efficiency of Innovative Activity of Industrial Enterprises Within Digital Economy
The paper aims to develop a system-synergetic approach to managing efficiency of innovative activity of industrial enterprises. The relevance of the research study is determined by the fact that effective functioning of an industrial enterprise within digitalization of the Russian economy is closely related to introducing innovations based on the achievements of scientific and technological progress and market-based management. Thus, managing the efficiency of innovative activity of enterprises is particularly prominent in the modern economic paradigm. The authors propose to use a system-synergetic approach in managing the efficiency of innovative activity, which will allow considering the peculiarities of a contemporary industrial enterprise as an open system operating under uncertainty. The theoretical and methodological framework for the research is based on the works of foreign and Russian researchers in the field of enterprise performance management and the existing methods for evaluating indicators of enterprise performance. When developing a model for managing the efficiency of enterprises’ innovative activity, the following tools have beten used: (1) comprehensive assessment of efficiency; (2) a factorial analysis; (3) mathematical modeling techniques. The results include: (1) systemizing the efficiency factors of enterprises’ innovative activity by stages of the life cycle of innovative products with allowance for external and internal factors; (2) the model how to manage the efficiency of enterprises’ innovative activity based on a system-synergetic approach. In comparison with the existing approaches, the approach proposed in the study is based on a multi-criteria estimation of the efficiency of the innovative activity allowing for the risk of efficiency factors. These advantages make innovation performance management a dynamic and iterative process that responds to changes in the external and internal environment of an enterprise.