Biopolitical media discourse in France in the COVID-19 pandemics

RUDN Journal of studies in literature and journalism. 2023. Vol. 28. No. 3. P. 553–565.

Bannikov K., Radina N.

The publication activities of the French media during the COVID-19 pandemic in a biopolitical way are analyzed. The theoretical frame of the study is set by Michel Foucault's concept of biopolitics, as well as the propaganda model of Edward Herman and Noam Chomsky. To collect and analyze empirical data, the methods of computational linguistics and the method of identifying contextual ideologemes were applied. The research materials were the texts of independent media (Le Figaro, Le Monde, Le Parisien), identified using the keywords “pandemic” and “COVID-19” during the four waves of the pandemic (from January 2020 to March 2022). A total of 29,584 Le Figaro articles, 22,446 Le Monde articles, and 6,402 Le Parisien articles were used in the research. The purpose of the research is to analyze the strategies for including the French media in the biopolitical practices of propaganda and public education on the example of the COVID-19 pandemic. As a result of the research, it turned out that the studied media during the pandemic were integrated both into general information campaigns and into biopolitical education and propaganda campaigns. Two scenarios for organizing media discourse during the pandemic of COVID-19 were identified, determined by target groups and media tasks. The first scenario actively involves educational and propaganda tools to promote state biopolitical goals. The second scenario integrates informing readers about the COVID-19 pandemic and the measures used by the authorities for biopolitical control, with the presentation of the hierarchies of responsible persons/ institutions (within the state biopolitics). It is concluded that the participation of French independent media in the active promotion of biopolitical programs indicates their close connection with the actors and subjects of biopolitics – the state or business representatives.

Keywords: propaganda, пропаганда, идеологема, биополитика, biopolitics, ideologeme, Le Monde, Le Figaro, Le Parisien, Le Monde, Le Figaro, Le Parisien