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Инновации в маркетинговых коммуникациях: примеры успеха и отрицательный опыт
С. 22–34.
Slepenkova E.
Tekic A., Nguen C. M., Business Horizons 2026 Article In Press, Journal Pre-proof
Fast-moving consumer goods (FMCG) firms face intense pressure to internationalize, yet the traditional playbook—lengthy R&D cycles, costly market research, and standardized campaigns—often struggles to deliver local relevance at speed. This article argues that crowdsourcing—digitally mediated, large-scale consumer participation—can complement established internationalization tools by mobilizing local knowledge and community endorsement to mitigate key aspects of the ...
Added: May 19, 2026
Sorokin P., Afanaseva I., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 4 С. 202–224
The article is devoted to the study of manifestations and methods of supporting agentic (i.e. transforming the environment in a direction not determined by it) behavior as a factor of success of contemporary corporations in the condition of neo-structuration, that is, a new phase of societal evolution, which assumes a change in the relationship between ...
Added: September 5, 2025
Tekic A., Alfonzo Pacheco D. V., Technovation 2024 Vol. 132 Article 102986
Companies face the challenges of attracting solvers and motivating them to dedicate their time and effort to develop solutions in crowdsourcing contests. Previous research emphasizes the importance of crowdsourcing contest design for fostering solvers' engagement. However, even though contests are designed as a combination of various design elements, such as seeker's identity disclosure, seeker's status, ...
Added: March 5, 2024
Kazakova E., Sandomirskaia M., Suvorov A. et al., Журнал Новой экономической ассоциации 2023 Т. 61 № 4(61) С. 128–144
This survey complements the general discussion of online labor platforms
and focuses on crowdsourcing. When a business task is outsourced via a crowdsourcing platform,
it is split into smaller so-called microtasks that are further distributed to a`crowd’ of platform’s
workers. The majority of crowdsourced microtasks are standardized and not time-consuming.
Therefore, any interested worker can supply her labor force ...
Added: December 19, 2023
Sorokin P., Afanaseva I., Шмаевка В. К. et al., М.: Издательский дом НИУ ВШЭ, 2023.
The issue of agency (enterprise, initiative) is one of the central ones for the corporate sector. The key factor determining the importance of this issue is the processes of ‘destructuration’, that is, the growth of variability in the forms of social organization in various spheres of public life.
The authors identified three levels of proactive behavior ...
Added: November 16, 2023
Varentsov Mikhail, Fenner D., Meier F. et al., Frontiers in Environmental Science 2021 Vol. 9 Article 716968
Urban climate features, such as the urban heat island (UHI), are determined by various factors characterizing the modifications of the surface by the built environment and human activity. These factors are often attributed to the local spatial scale (hundreds of meters up to several kilometers). Nowadays, more and more urban climate studies utilize the concept ...
Added: October 4, 2023
Nikiporets-Takigawa G., Skorodumova O., Melikov I., Revista Conrado 2022 Vol. 18 No. 88 P. 285–290
The article explored new needs in the higher education system in Russia in the context of the global digitalization of society. The innovative possibilities of using the new social network technologies blockchain, big data, collective intelligence technologies, and artificial intelligence in higher education were analyzed. Russian projects for their use in the practical activities of ...
Added: July 19, 2023
Gavrilov K. A., Социология: методология, методы, математическое моделирование 2021 № 53 С. 165–209
The article presents the experience of using Yandex Toloka crowdsourcing platform to recruit respondents for an online survey. Analyzing methodological publications on a similar foreign platform Amazon Mechanical Turk we put forward hypotheses about the data quality obtained via Toloka in comparison with the results collected using other convenience sample types –online panels and recruitment ...
Added: February 19, 2023
Ozcan S., Boye D., Arsenyan J. et al., IEEE Transactions on Engineering Management 2022 Vol. 69 No. 6 P. 3023–3037
Crowdsourcing is a multidisciplinary research area that represents a rapidly expanding field where new applications are constantly emerging. Research in this area has investigated its use for citizen science in data gathering for research and crowdsourcing for industrial innovation. Previous studies have reviewed and categorized crowdsourcing research using qualitative methods. This has led to the ...
Added: September 12, 2022
Medoeva B., Гражданское общество в России и за рубежом 2022 № 2 С. 33–36
Th e paper discusses the advantages and disadvantages of public consultations when conducting regulatory
impact assessment. Consultations are considered as a way to identify criminological risks of draft acts in the fi eld of
economic activity. To increase the effi ciency of design legal acts, consultations from the category of “open” should
go to “mass”. Th e issue ...
Added: June 9, 2022
Varentsov M., Konstantinov P., Shartova N. et al., IOP Conference Series: Earth and Environmental Science 2020 Vol. 606 Article 012063
This paper reports on various aspects of the urban heat island (UHI) of the Moscow megacity – its spatial and temporal variability and linkages with human thermal comfort. Firstly, we analyze long-term trends of air temperature, UHI intensity and thermal stress indices based on meteorological observations over the period 1977-2018. We show that the city ...
Added: March 17, 2022
Ozcan S., Suloglu M., Sakar C. O. et al., Technovation 2021 Vol. 107 No. September 2021 P. 1–12
The availability of social media-based data creates opportunities to obtain information about consumers, trends, companies and technologies using text mining techniques. However, the quality of the data is a significant concern for social media-based analyses. The aim of this study was to mine tweets (microblogs) to explore trends and retrieve ideas for various purposes such ...
Added: December 12, 2021
Koshel A., Вестник Московского университета. Серия 11: Право 2021 № 3 С. 62–86
Foreign legal and political science notes the positive effect from the interpenetration of the institutions of direct and representative democracy, especially by way of modern digital technologies. The key forms of such interpenetration have been and remain the popular (civil) legislative initiative and public hearings (public discussion of bills). The experience of crowdsourcing in carrying ...
Added: December 6, 2021