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?

Brand as a Social phenomenon

P. 465–474.
Khotinskaya A. I.

This report is intended to approach several topics connected with the notion Brand and Branding from linguo-culturological perspective.

Language: English
Full text
Keywords: brand, society, phenomenon

In book

Языки в современном мире: материалы X международной конференции. Сборник статей
М.: КДУ, 2012.
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