Методические аспекты внедрения образовательных инноваций в учебный процесс.

С. 46–54.

Mikityants K. S.

The article gives review of unique experience that the management department od SPb NRU HSE got during the innovative educational experiment of 2009-2010. During the  experiment students worked out (as a part of their marketing and advertising corses) a range of successful brand projects for feal business partners. The report gives classification of typical metodological, organizational and personnel- related problems arising during the experiment. It also describes the most effective ways of their solution. 

In book

Инновации в управлении: проблемы теории и практики. Сборник трудов научно-практической конференции факультета менеджмента 22–23 марта 2011 года

СПб.: НИУ ВШЭ - Санкт-Петербург, 2011.