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Учебный кейс «Выбор стратегии роста для Биннофарм Групп»
С. 177–198.
Klimanov D.
In book
Voloshchuk P., Дубовсков А. А., Klimanov D., Kusraeva O., Lebedev A. V., Muravskii D., Mondrus O., Pligin A., Rebiazina V. A., Rozhkov A., Starkov A. М.: Альпина ПРО, 2022.
Sharko E., Саруханян М. Н., Управленец 2025 Т. 16 № 6 С. 34–50
At present, domestic cosmetic companies in Russia lack effective mechanisms for overcoming consumer distrust and adapting to new market conditions created by the departure of leading foreign brands after 2022. This study addresses the need to develop adaptive business models and marketing strategies for local Russian cosmetic brands to cope with consumer distrust and effectively ...
Added: January 12, 2026
Кузнецов В. П., Bakulina N., Наука, новые технологии и инновации Кыргызстана 2021 № 8 С. 14–16
The relevance of enterprise management from the position of strategic marketing at the moment does not give rise to doubts: the forecast of the current and marketing situation in the future, alternative strategies of the assigned goals and activities that contribute to the achievement, allow you to get strong advantages over competitors in the market. ...
Added: December 13, 2025
Selezneva A., Veselova A., Управленец 2025 Vol. 16 No. 4 P. 87–100
In response to “disruptive market shifts,” companies can initiate transformation processes to cope with ever-increasing competition, changing customer demands, increasing regulatory pressure, and other factors. At the same time, the transformation of business models (BM) under institutional pressures and their consequences have not been sufficiently studied. The purpose of the study is to identify the ...
Added: September 20, 2025
Veselov S. V., КнигИздат, 2025.
25-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегодники анализируются основные проблемы современного рекламного рынка. ...
Added: September 15, 2025
Mikhail Vialtsev, Mikhail Komarov, Journal of Asia Business Studies 2025 Vol. 19 No. 3 P. 769–795
Purpose
This paper aims to explore the potential impact of smart contracts on the sharing economy through the lens of car-sharing company Delimobil. Despite the growing body of literature on smart contracts and the sharing economy, there remains a gap in understanding how these two areas intersect and what implications this could have on sustainability. By ...
Added: May 6, 2025
Krasyuk T., Маркетинг в России и за рубежом 2023 № 6 С. 14–16
Current paper raises the systematization issue of the factors influencing the transformation in the context of strategic marketing management and modern economic trends, such as ecosystems and digitalization. The object of the author's research is the processes of value transformation as a means of strategic management and communication with stakeholders, as well as the result ...
Added: April 6, 2025
Gusev D., Parinov A., Семенихин В. А. et al., Вестник Академии знаний 2024 № 5(64) С. 570–575
The objective of the article is to assess the possibilities of strategic development of the domestic pharmaceutical industry in modern conditions, taking into account the critical dependence of the processes taking place in the industry on the success of innovative import substitution (the latter, in turn, largely depends on the accelerated and effective introduction of ...
Added: March 17, 2025
Stroganov I., Ковальчук А. Е., Человеческий капитал и профессиональное образование 2022 № 2(40) С. 80–87
The global changes that have taken place in the economy since 2020 as a result of the Covid-19 pandemic have affected many areas of the economy. The facility-management sphere is no exception. Many owners of commercial real estate, offices and business centers faced a massive outflow of tenants, which led to a forced optimization of ...
Added: December 12, 2024
Zelentsov M., Информационное общество 2024 Т. 4 С. 121–129
В статье анализируются данные, полученные в ходе анкетирования в декабре 2023 г. студентов трех вузов ДНР и позволяющие определить степень зависимости их поведения в сообществах близких людей от свойственного им индивидуального медиапотребления. На основании ответов респондентов делается вывод, что такая зависимость в среде молодежи Донбасса в целом соответствует аналогичному показателю в остальной России, хотя в ...
Added: August 31, 2024
Anna O., Tretyak O., Российский журнал менеджмента 2024 Т. 22 № 2 С. 223–252
Purpose: to search and systematize the directions of marketing practices transformation in the situation of restrictions on the Russian pharmaceutical market based on the revised dynamic "marketing mix" approach. Methodology: the empirical part of the study is designed according to the conceptual model which was built at the stage of academic literature and consulting reports ...
Added: May 2, 2024
Gorgisheli M., Volkova I., ЭКО 2023 Т. 53 № 4 С. 117–133
The paper considers the transformation of business models of Russian
generating companies as a response to new challenges. The coronavirus pandemic
and the sanctions package of Western countries have influenced the global trends
previously operating in the Russian electric power market and formed a number
of limitations. The general negative consequences of these events are shown: the
rupture of previous ...
Added: April 15, 2023
Makushina E., Malofeeva T., Козиорова О. И. et al., Вестник Московского университета. Серия 6: Экономика 2023 № 1 С. 135–163
The development of the pharmaceutical industry is inextricably linked with the development of new types of drugs, the introduction of new technologies, the provision of scientific research in bioengineering and biotechnology, which can be ensured through the continuous development of intellectual capital. Intellectual capital is a capacious and ambiguous concept, which, other things being equal, ...
Added: April 13, 2023
Lyapuntsova E. V., Бойко Т. А., Глобальный научный потенциал 2022 Т. 136 № 7 С. 197–202
The purpose of the study is to analyze the current state of the passenger
car market. The objectives are to consider
the following economic indicators:
consumer confidence index, consumer price index, index of favorable conditions
for savings. The analysis of statistical data was used as a research method.
A study of the dynamics of production and sales of passenger cars ...
Added: November 28, 2022
Азаров О. И., Цой В. Г., Чекмарев П. А., Леовинг, 2018.
Настоящая работа была задумана и осуществлена в виде исследования рынка химических средств защиты растений России. Объектом исследования является рынок химических средств защиты растений — пестицидов (инсектицидов, гербицидов, фунгицидов), а также их препаративных форм и действующих веществ.
Цели этой исследовательской работы были определены следующим образом:
Дать общую картину современного состояния рынка химических средств защиты растений (ХСЗР).
Выявить сильные и слабые стороны российской химической ...
Added: November 8, 2022
Evseeva M., Управленец 2020 Т. 11 № 3 С. 59–71
Due to the external environment being unpredictable and dynamic, the business model becomes obsolete in a short time and its logic loses effectiveness. This seriously threatens business continuity and affects income flows. The paper develops indicators for assessing the effectiveness of business models. Methodologically, the study rests on the stakeholder theory, valuebased management and technological ...
Added: October 27, 2022
Tretyak O., Bilinkis (Stavenko) J., Klimanov D., Российский журнал менеджмента 2021 Т. 19 № 4 С. 403–428
В статье представлены специфические особенности бизнес-модели экономики совместного потребления. В основе их воспроизведения лежит сложившееся как в научных исследованиях, так и в практике бизнеса понимание данного нарождающегося и стремительно развивающегося феномена (в этой части авторы опираются на обзор существующих исследований совместного потребления и описание кейсов действующих компаний в исследуемой области). Для систематизированного воспроизведения специфики и ...
Added: October 10, 2022
Zatravkin S., Vishlenkova E. A., Игнатьев В. Г., Проблемы социальной гигиены, здравоохранения и истории медицины 2022 Т. 30 № 1 С. 160–166
The article opens series of publications devoted to the history of occurrence of pharmaceutical market in Russia. The specifics of medication supply system in the Soviet period, circumstances of its deconstruction in early 1990s and modes of overcoming medication scarcity in 1993—1994 are considered. The authors compared publicly available digital data of 1990s documenting the ...
Added: October 1, 2022
Zatravkin S., Vishlenkova E. A., Игнатьев В. Г., Проблемы социальной гигиены, здравоохранения и истории медицины 2022 Т. 30 № 2 С. 322–328
The article proceeds to explore the history of the pharmaceutical branch in the 1990s. The changes in the system of medicinal supply in Russia are demonstrated through infrastructural transformations and their assessment by political figures and regulators of the pharmaceutical market. ...
Added: September 15, 2022