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Phubbing: Features of addictive behavior of the russian youth
The problem of smartphone addiction is becoming relevant to the youth (Servidio, 2014;
Karadağ, 2015; Chotpitayasunondh, 2016; Zhou, 2016; Kayis, 2016; Cizmaci, 2017; T’ng,
2018). This problem is currently understudied in Russia. The purpose of this research was
to investigate addiction aspects among the youth of the central part of Russia (Kostroma).
Method: 525 people participated in the research, 72,4% male, 27,6% female (aged 17 – 29).
We used the Phubbing Scale (Karadağ, 2015) as the most popular instrument of addiction
investigation, together with Generic Scale of Phubbing (GSP), the Generic Scale of Being
Phubbed (GSBP) (Chotpitayasunondh, 2016). Results: Age and gender differences in the
intensity of addiction to smartphones were revealed. The younger respondents showed more
signs of addiction. They feel more inferior without their smartphones (p<0,01), though they
realize that ‘the time allocated to social, personal or professional activities decreases because
of my mobile’ (p<0,001). They also show more sensitivity to being phubbed by others – ‘others
would rather pay their attention to their phones than talking to me’ (at p<0,001). Young
females, rather than males, reported their addiction to smartphones – ‘when I wake up in
the morning, I first check the messages on my phone’ (p<0,001). Other researchers also got
similar results (e.g. Karadag, 2015). The data received from GSP and GSBP questionnaires
proved gadgets to be a demonstration of their dominance in the relationships for the males,
where as for the females, the addiction to smartphones is caused by the lack of self-control
(p<0,001) and anxiety.
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