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Sports Innovation
Ch. 8. P. 119–137.
Nike was founded by Phil Knight in 1964 with the intent to distribute and eventually design and develop the best track shoes. The company went on to revolutionize the sportswear industry. At the time, Adidas dominated a vast majority of the industry market share. The company quickly developed a large following after bringing several innovative and technology-driven shoe designs to market. Soon Nike’s brand became synonymous with high-performance sportswear and elite athleticism.