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Адаптация и развитие производителей молока в новых экономических условиях
The article analyzes the problems in the Russian milk and dairy products market in the context of the global economic crisis. An assessment of new opportunities and threats to the development of the industry was carried out: on the part of consumers – rising food prices, lower incomes; from the perspective of dairy producers – reduction in purchase prices, increased requirements for raw materials for the production of products with extended periods, labor shortages, the likely reduction in state support as a result of lower prices for hydrocarbons, attempts to regulate prices; on the part of processing enterprises – reduction of demand, reduction of prices for finished goods following world prices. The investment priorities in dairy cattle breeding and the main forms of improving state support for the industry, ensuring the effective adaptation of milk producers to new economic conditions, increasing the sustainability of the industry with increasing macroeconomic risks, are substantiated.