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Политические ориентации телезрителей
This study analysis role of the television in people’s political guidance. To study this problem we conducted research “Russian television in a modern society” it enables consider this problem in detail. The study was conducted from October to December, 2016. A target, random sample, 1142 respondents. The majority of respondents – young people. In the control group were people older than 30. Identified groups of viewers who integrated into policies and indifferent to it. Also we are explored their socio-political characteristics and the sources of their views and their attitude toward television. Group of indifferent is not showing strong interests in politics, people in this group had not yet made a choice in their views. The survey found that young people were very interested in politics, but we found some contradictions with the VCIOM’s surveys. Integrated into policies shows a little more loyalty to television, they are more restrained in their assessment, unlike sample and indifferent group, which criticize modern TV, and want to watch more entertainment content.Viewers who integrated into policies more likely prefers to educational content on TV. Shown the differences between the groups regarding preferred sources of news and unpopularity of television as a main source of information. Shown the differences in the assessments of the activities of domestic and foreign political figures