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Экономические детерминанты отношения к здоровью
The main goal of the presented research is to identify economic attitudesaffecting the attitude towards health among three generations of modern Russia. Respondents were young Russians aged 18-25 (574 people); 293 people - representatives of the generations X and 184 respondents of 1943-1963 birth years. Thequestionnaire PVQ-R (Schwartz and etc., 2012) and the "Index relation to health and a healthy way of life" (Zakharenkov et al., 2013) were used as a methodological tools. Youth of Russia is more positively disposed to the increase of material well-being andless experienced the financial stress. Representatives of older age feel acute shortageof funds. Youth's attitudes toward health are more positive in comparison with the othergenerations of Russians. Through the regression analysis, it was found that thefinancial deprivation of the representatives of generation Y reduces the manifestationof social attitudes towards healthy lifestyles, while respondents aged 55-74 years, onthe contrary, increases. The financial stress of respondents of the generation X and Y reduces the manifestation of the social component of the relationship to health. At thesame time, among the representatives of the older generation the financial stress has a positive effect on the desire to change the social environment in accordance with theirrelation to health problems.