• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Preprints
  • AN ANALYSIS OF BRAND ASSOCIATION PERCEPTION USING N400 EVOKED POTENTIAL
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2028
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
September 25, 2026
AI Users Earn Up to 41.8% More Than Non-Users
Research conducted by economists at HSE University has revealed a significant correlation between the regular use of GenAI in the workplace and higher pay among Russian employees. The study found that individuals who frequently use GenAI in their professional activities earn notably more than those who reject these new tools or resort to them occasionally. The salary premium for highly qualified specialists reaches 41.8%. The article was published in the Voprosy Ekonomiki journal.
September 24, 2026
‘Feedback and Constructive Criticism Are Essential in Our Profession
Vincent Fardeau, Associate Professor at HSE ICEF, has reached a major career milestone: he recently published his paper ‘Asymmetric Thin Markets’ in the Journal of Financial Economics, successfully passed his major academic review, and received tenure. In this interview, Vincent discusses the story behind the paper, explains the concept of asymmetric thin markets, and shares his advice for young scholars aiming to publish in top-tier journals.
September 22, 2026
Personal Interest in Doctoral Thesis Topic Most Important for Confidence in Successful Defence
A researcher at HSE University analysed data on 1,539 doctoral students from 161 Russian universities to identify which features of a thesis topic are associated with academic success and engagement. The most important factor was found to be personal interest in the research topic, which was associated with almost all key aspects of doctoral programme experience—from engaging with the academic supervisor to research activity and confidence about successfully defending the thesis. The findings have been published in Higher Education.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

AN ANALYSIS OF BRAND ASSOCIATION PERCEPTION USING N400 EVOKED POTENTIAL

2017. No. 77.
Nedelko A., Лупова О. А., Gorin A., Kuznetsova A., Klucharev V., Shestakova A.
Research target: Economics and Management Psychology
Priority areas: management
Language: English
Full text
Text on another site
Keywords: брендингнейромаркетингEEGneuromarketingbrand associations
Similar publications
Как измерить то, о чем молчат? Адаптация Шкалы коррупционных намерений (ШКН) на российской выборке
Maksimenko A., Дейнека О. С., Человеческий капитал 2026 Т. 213 № 9 С. 178–189
Currently, there is still a deficit of subtle measurement instruments that can be used to address the tasks of preventing corrupt behavior. The aim of the study was to adapt the Corrupt Intention Scale (CIS) to a Russian sample and to assess its psychometric properties. The study involved 531 respondents aged 18 to 77 years ...
Added: September 23, 2026
Euphemisms modulate the neural processing of norm violations
Gorodnicheva Y., Monahhova E., Bekim A. et al., Frontiers in Human Neuroscience 2026 No. 20 Article 1917736
Euphemisms are commonly used in media to soften or obscure the severity of unethical or controversial actions. The present study explored the neural correlates underlying the processing of euphemized vignettes portraying norm violations. We recorded event-related potentials (ERPs) and collected behavioral severity ratings while participants (n = 38) read vignettes describing the same norm-violating events framed with ...
Added: September 23, 2026
Национальные проекты в системе документов стратегического планирования: технология конструирования будущего
Komyagin D., Пономарева К. А., Вестник СПбГУ. Право (Российская Федерация) 2026 Т. 17 № 3 С. 646–663
The article is devoted to the study of the legal nature and place of national projects in the strategic planning system of the Russian Federation. The relevance of the work is due to the increasing role of national projects as a key instrument of public administration. The authors examine the evolution of national projects from ...
Added: September 23, 2026
ГОРИЗОНТЫ СОВРЕМЕННОЙ ПСИХОЛОГИЧЕСКОЙ НАУКИ
Полиграф времени, Ташкент, 2026.
Konferensiya materiallari to‘plamida olimlar, o‘qituvchilar va talabalarning zamonaviy psixologiya fanining istiqbollari, shaxs psixologiyasi, rivojlanish psixologiyasi, oila psixologiyasi, ijtimoiy psixologiya va ta’lim psixologiyasi sohasidagi nazariy, tadqiqotchilik hamda amaliy faoliyati natijalari keltirilgan. Materiallar muallif tahriri asosida chop etilgan. Maqolalarning mazmuni va ishonchliligi uchun mualliflar javobgardir. To‘plam mutaxassislar, ilmiy va pedagogik xodimlar, talabalar, shuningdek, barcha psixologiya fani va sohasiga qiziquvchilar uchun mo‘ljallangan. ...
Added: September 22, 2026
Экопсихологические исследования – 7: экологичность взаимодействий человека с окружающей средой: сборник научных трудов [Электронное сетевое издание]
Федеральный научный центр психологических и междисциплинарных исследований, 2026.
Сборник продолжает серию изданий «Экопсихологических исследований», посвященных материалам Российских конференций по экологической психологии. В нем представлены статьи участников 10-й Международной научно-практической конференции по экологической психологии «Экологичность взаимодействий человека с окружающей средой», состоявшейся в Федеральном научном центре психологических и междисциплинарных исследований 7–8 октября 2025 года. Представленные статьи демонстрируют междисциплинарный характер современной экопсихологии и ее интеграцию с ...
Added: September 22, 2026
Government Ideology and Bailout Conditionality in the European Financial Crisis
Hermida Rivera H., Genovese F., International Interactions 2022 Vol. 48 No. 5 P. 897–935
The political economy literature on international bailouts has repeatedly shown that the domestic politics of rescued countries influence international bailout compliance. However, we know less about the domestic politics of bailout negotiations, and especially the type of conditions negotiated by governments of more developed countries with strong ties to international lenders. This paper puts forward ...
Added: September 22, 2026
The Implementability of Liberalism
Hermida Rivera H., Public Choice 2025 Vol. 203 P. 493–501
This note shows that under the unrestricted domain, there exists a choice liberal and Nash implementable social choice rule if and only if there are at least three players and the outcome set is at least twice as large as the player set. A social choice rule is choice liberal if and only if for ...
Added: September 22, 2026
Presentation modality and comprehension of a factually dense educational text: The role of cognitive load and metacognitive calibration
Ju Y., Matveev M. O., Matveeva E. A. et al., Novosibirsk State Pedagogical University Bulletin 2026 Vol. 16 No. 4 P. 199–222
Introduction. The article addresses the scientific problem of whether a more vivid and engaging presentation modality necessarily supports more accurate comprehension of the same educational content. This problem is especially important for factually dense educational texts that require learners to retain proper names, chronological order, cultural references and causal relations. The aim of the study ...
Added: September 22, 2026
Binary Self-Selective Voting Rules
Hermida Rivera H., Kerman T., Journal of Public Economic Theory 2025 Vol. 27 No. 3 P. 1–7
This paper introduces a novel binary stability property for voting rules—called binary self-selectivity—by which a society considering whether to replace its voting rule using itself in pairwise elections will choose not to do so. In Theorem 1, we show that a neutral voting rule is binary self-selective if and only if it is universally self-selective. ...
Added: September 22, 2026
Psycholinguistic markers of a comfortable educational environment for students in the context of digital transformation
Ulyanina O. A., Vikhrova E. N., Marunevich O. V., Вестник Самарского государственного технического университета. Серия: Психолого-педагогические науки 2026 Vol. 23 No. 2 P. 187–200
Abstract. This study addresses the need to understand educational well-being in the context of digital transformation, where learning extends beyond conventional classroom formats. The social significance lies in identifying conditions that support students’ psychological comfort and engagement in both human- and technology-mediated settings. The aim is to reconstruct students’ subjective representations of a comfortable learning ...
Added: September 22, 2026
Minimal Stable Voting Rules
Hermida Rivera H., Games and Economic Behavior 2025 Vol. 153 P. 541–553
In this paper, I characterize minimal stable voting rules and minimal self-stable constitutions (i.e., pairs of voting rules) for societies in which only power matters. To do so, I first let players' preference profiles over voting rules satisfy four natural axioms commonly used in the analysis of power: non-dominance, anonymity, null player, and swing player. ...
Added: September 22, 2026
Вариативность региональных подходов к планированию психолого-педагогической помощи: результаты сравнительного анализа
Ulyanina O. A., Юрчук О. Л., Тукфеева Ю. В. et al., Вестник практической психологии образования 2026 Т. 23 № 2 С. 13–30
Context and relevance. The modern development of psychological and pedagogical assistance requires taking into account regional peculiarities and the needs of participants in educational relations. The decision of the All-Russian Congress of Psychological Services in the Education System identified several areas of development of the system of psychological and pedagogical assistance, including both conceptual and ...
Added: September 22, 2026
Все во мне: персонология потенциалов Я
Старовойтенко Е. Б., М.: Гаудеамус, Академический Проект, 2026.
Эта книга написана в ответ на размышления о том, что является в человеке самым очевидным и самым скрытым, самым видимым и самым интимным, самым универсальным и самым уникальным, – о его Я. Она обобщает многолетние исследования, проведенные автором в Национальном исследовательском университете «Высшая школа экономики» при поддержке коллег, учеников, студентов. Во многом благодаря их интересу ...
Added: September 22, 2026
Психологическая работа в органах внутренних дел Российской Федерации с использованием цифровых технологий
Арефьева О. В., Бобровская Л. М., Борисова С. Е. et al., М.: Академия управления МВД России, 2025.
The collective monograph examines issues related to the methodological and theoretical features of psychological work in law enforcement agencies in the context of digitalization and the pandemic, and reveals the psychological foundations of information security for law enforcement officers. The analysis of the results of monitoring the moral and psychological state of employees and the ...
Added: September 22, 2026
Критерии оценки эффективности деятельности психологической службы в системе общего образования и среднего профессионального образования
Ulyanina O. A., Тукфеева Ю. В., Семенова К. Г. et al., Вестник практической психологии образования 2025 Т. 22 № 1 С. 33–49
Determining the criteria for evaluating the effectiveness of the psychological service in the system of general education and secondary vocational education of the Russian Federation is one of the urgent tasks, the solution of which will allow us to study the current state of the psychological service and determine the promising directions of its development. ...
Added: September 22, 2026
Особенности адаптации дошкольников, переживших последствия боевых действий
Ulyanina O. A., Юрчук О. Л., Никифорова Е. А. et al., Современное дошкольное образование, Российская Федерация, Москва, Специализированное педагогическое издательство «МОЗАИКА-СИНТЕЗ» 2025 Т. 19 № 6 С. 54–66
Background. The study of the adaptation of preschool children who have experienced the consequences of hostilities, taking into account the psychotraumatic impact of an extreme situation, is due to the increased vulnerability of the psyche and the lack of development of constructive coping and adaptation mechanisms in children of this age. Objectives. To analyze theoretical and ...
Added: September 22, 2026
Методика дискретного вейвлет-преобразования и его модификации для построения сводного индекса деловой уверенности
Lola I. S., Asoskov D., ИСИЭЗ НИУ ВШЭ, 2026.
В настоящей работе представлена методика построения сводного индекса деловой уверенности на основе дискретного вейвлет-преобразования, разработанная в рамках индикаторного подхода, реализуемого Центром конъюнктурных исследований ИСИЭЗ НИУ ВШЭ. Методика позволяет выявлять скрытые флуктуации в динамике конъюнктурных показателей — локальные краткосрочные всплески, возникающие в периоды экономических шоков и после структурных преобразований. В ее основе лежит применение максимально смещенного ...
Added: September 22, 2026
Психологические последствия пережитого травматического опыта у старших подростков на территориях, в разной степени пострадавших в результате боевых действий
Ulyanina O. A., Александрова Л. А., Никифорова Е. А. et al., Клиническая и специальная психология 2025 Т. 14 № 4 С. 129–150
Context and relevance. The analysis of the screening data allows us to identify the specifics of the psychological consequences of traumatic experience among adolescents during periods when psychophysiological changes occur during age crisis and are superimposed on traumatic experiences. Objective: to analyze the content of traumatic experience and its psychological consequences among students in grades ...
Added: September 21, 2026
Change-Point Detection in Time Series Using Mixed Integer Programming
Prokhorov A., Radchenko P., Semenov A. et al., Journal of Business and Economic Statistics 2026
Added: September 21, 2026
Artificial intelligence technologies, in-person and online learning in higher education: A review of the impact on perceptual features, psychological climate and academic performance
Ulyanina O. A., Vikhrova E. N., RUDN Journal of Psychology and Pedagogics 2025 Vol. 22 No. 2 P. 337–360
Rapid digitalization of higher education and the rise of artificial intelligence (AI) in instruction call for careful evaluation of their impact on students. Traditional face-to-face lectures and those given by an AI-avatar, remote online courses, each create distinct conditions that shape the classroom psychological climate and comfort. Prior research shows AI integration increases engagement, but ...
Added: September 21, 2026
Электрофизиологические корреляты влияния трансформационных психологических методов на совладающее поведение
Сизикова Т. Э., Леонов С. В., Polikanova I., Сибирский психологический журнал 2026 № 101 С. 127–145
This work aims to investigate the impact of a transformational psychological game on changes in psychological parameters of coping behavior and to identify electrophysiological correlates, taking into account the age characteristics of the subjects. The intervention was carried out using the transformational psychological game "Shambhala – 5" (by T.E. Sizikova). The article analyzes psychologist views on transformation, ...
Added: September 18, 2026
Neurocognitive mechanisms of source credibility: how work experience and patient ratings modulate the processing of medical veracity cues
Monahhova E., Morozova A., Gorodnicheva Y. et al., Frontiers in Human Neuroscience 2026 No. 20 Article 1867901
Inroduction:  Source credibility is fundamental to how medical information is processed,yet the underlying neurocognitive mechanisms remain poorly understood. We investigated how two credibility cues — a doctor’s expertise (years of work experience) and aggregate patient ratings (star ratings) — modulate brain responses to veracity cues (‘True’ vs. ‘False’) presented after health- related headlines. Methods:  We recorded EEG from ...
Added: September 18, 2026
Neural tracking of natural speech in children in relation to their receptive speech abilities
Rogachev A.O., Sysoeva O. V., Cognitive Systems Research 2024 Vol. 86 Article 101236
Receptive speech is the ability to understand speech addressed to a person. It is a crucial process for a child’s cognitive development. We examine the relationship between receptive speech and neural tracking of natural speech in 52 children aged 3–8 years to infer the neurophysiological mechanisms underlying speech development. We registered a 32-channel electroencephalogram (EEG) ...
Added: September 17, 2026
Validation of novel naturalistic limb movement stimuli for studying biological motion perception in adults
Koriakina M., Ntoumanis I., Blagoveshchensky E. et al., Frontiers in Human Neuroscience 2026 Vol. 20 Article 1754368
Introduction:  Understanding how we perceive and interpret the movements of other living beings is fundamental to social interaction, survival, and navigating our dynamic environment. Traditional studies of biological motion perception have predominantly employed simplified stimuli, such as point-light displays, which sacrifice ecological validity for experimental control. Methods:  To overcome this limitation, we created a novel stimulus set featuring ...
Added: September 15, 2026
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit